Efnisyfirlit

• Title Page
• Copyright
• Contents
• Introduction: Choosing Creativity
• Step One ASK: How the Right Questions Lead to the Most Novel Answers
  • The Practices
  • The First Practice of Asking: Find the Question
    • Try Ten Questions
    • Find the Bug
    • Reinterpret
    • Rise to the Occasion
  • The Second Practice of Asking: Search the Space
    • Break It Down
    • Draw a Fishbone
    • Map Your Idea
    • Challenge Your Assumptions
  • The Third Practice of Asking: Transform the Problem
    • Reverse
    • Go Back from the Future (BFF)
    • Pick the Worst Idea
    • Stretch and Squeeze
    • Onward . .
• Step Two LEARN: How to Prepare Your Mind for Constant Creativity
  • The Practices
  • The First Practice of Learning: Practice Deliberately
    • Challenge Yourself
    • Focus on Specific Tasks
    • Reflect
  • The Second Practice of Learning: Master Your Domain
    • Get Schooled
    • Go for Deeper Understanding
    • Apply What You Know to New Situations
  • The Third Practice of Learning: Learn Forever
    • Seek Knowledge Relentlessly
    • Customize Knowledge
    • Read a Book
    • Stay Current
    • Recruit a Mentor
  • The Fourth Practice of Learning: Balance Specialty with Generality
    • Be T-Shaped
    • Branch Out
    • Be a Dilettante
    • Pair Up with an Expert
  • Onward . . .
• Step Three LOOK: How to Be Aware of the Answers All Around You
  • The Practices
  • The First Practice of Looking: Use Fresh Eyes
    • Become More Aware
    • Make Your Own Luck
    • Look for New Patterns
    • Cultivate Your Senses
    • Practice Ethnography
    • Look for Serendipity
    • Spot the Spandrels
    • Switch Perspectives
  • The Second Practice of Looking: Grab New Sights and Cool Sounds
    • Start Tripping
    • Relax and Listen
    • Play with Children’s Toys
    • Shape Your Day
    • Remember to Look at Bad Examples
    • Flip Through Strange Magazines
    • Absorb New Media
    • Go Walkabout
    • Travel
  • The Third Practice of Looking: Render It Visible
    • Keep an Idea Log
    • Start an Idea Box
    • Set a Google Alert
    • Create a Personal Hall of Fame
    • Appoint a Personal Board of Directors
  • Onward . . .
• Step Four PLAY: How to Free Your Mind to Imagine Possible Worlds
  • The Practices
  • The First Practice of Playing: Visualize
    • Imagine Parallel Worlds
    • Come Up with Fantastic Explanations
    • Envision What’s Below
    • Follow the Long Arrow
    • Explore the Future
    • Visualize Your Space
  • The Second Practice of Playing: Relax
    • Incubate
    • Leave Something Undone
    • Still Your Mind
    • Listen
  • The Third Practice of Playing: Find the Right Box
    • Be Specific
    • Draw the Right Box
    • Create a New Box
    • Use Every Box
  • The Fourth Practice of Playing: Be a Beginner
    • Do Something for the First Time
    • Start a New Hobby
    • Plan on Fun
  • Onward . . .
• Step Five THINK: How to Have Way More Ideas Than You'll Ever Need
  • The Practices
  • The First Practice of Thinking: Ideate
    • Think Different
    • Try Toppling
  • The Second Practice of Thinking: Transform
    • Scamper
    • List Attributes
    • Reverse Again
  • The Third Practice of Thinking: Schedule
    • Set an Idea Time
    • Set an Idea Quota
  • Onward . . .
• Step Six FUSE: How to Combine Ideas in Surprising New Ways
  • The Practices
  • The First Practice of Fusing: Force-Fuse
    • Make Remote Associations
    • Combine Concepts
    • Cook on All Burners
  • The Second Practice of Fusing: Make Analogies
    • Use Direct Analogy
    • Mimic Nature
    • Use Personal Analogy
  • The Third Practice of Fusing: Do a People Mash-Up
    • Talk to Someone Different
    • Crash a Meeting
    • Work in the Intersection
  • Onward . . .
• Step Seven CHOOSE: How to Pick the Best Ideas and Then Make Them Even Better
  • The Practices
  • The First Practice of Choosing: Know What You’re Looking For
    • Train Your Intuition
    • Color Your Choices
    • Go for Simple, Elegant, Robust
    • Check Your Ideas
    • Define Greatness
  • The Second Practice of Choosing: Host an Idea Competition
    • Look for Differences
    • Map the Grid
    • Draw an Affinity Diagram
  • The Third Practice of Choosing: Look Past the Good
    • Consider Pros and Cons
    • Find the Worst-Case Scenario
  • The Fourth Practice of Choosing: Edit, Revise, Improve
    • Identify Three Benefits
    • Fix the Fatal Flaw
    • Be the Devil’s Advocate
    • Reformulate, Reuse, Reperceive
  • Onward . . .
• Step Eight MAKE: How Getting Your Ideas Out into the World Drives Creativity Forward
  • The Practices
  • The First Practice of Making: Draw It
    • Draw a Picture
    • Collaborate
  • The Second Practice of Making: See It
    • Take Photos
    • Gather Photos
    • Make a Collage
  • The Third Practice of Making: Build It
    • Try Quick and Dirty
    • Construct It
    • Visit a Craft Store
  • The Fourth Practice of Making: Make It Concrete
    • Chart the Flow
    • Map the Journey
    • Sing It
    • Act It Out
  • The Fifth Practice of Making: Reflect on It
    • Be a Pack Rat
    • Figure Out Origins
    • Show and Tell
  • How Do You Know When to Stop?
• Conclusion
  • Learn to Choose the Right Step
    • When to Focus on Asking
    • When to Focus on Learning
    • When to Focus on Looking
    • When to Focus on Playing
    • When to Focus on Thinking
    • When to Focus on Fusing
    • When to Focus on Choosing
    • When to Focus on Making
  • Discover Your Own Style
  • Always Onward!
• Appendix A: Outline of All of the Steps, Practices, and Techniques
• Appendix B: The Research Behind the Eight Steps
• References
• Acknowledgments
• About the Author
• Index

UM RAFBÆKUR Á HEIMKAUP.IS

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