Typographic Design: Form and Communication
Lýsing:
The bestselling introduction to designing the written word Typographic Design: Form & Communication is the definitive reference for graphic designers, providing a comprehensive introduction to the visual word. Done well, typopgraphy can communicate so much more than the words themselves. Typographic design determines how you feel about a message, the associations you make, and ultimately, the overall success of the communication.
Typographic design extends from the page to the screen, and is a critical element of almost any graphic design project. This book provides essential guidance on everything related to type: from letterforms and negative space, to messaging, processes, and history, aspiring designers will find great utility in mastering these critical concepts. This new seventh edition has been fully updated with new coverage of contemporary typography processes, updated case studies, and new examples from branding, print, web, motion, and more.
On-screen typographic design concepts are discussed in greater detail, and the online supplemental materials include new flashcards, terminology and quizzes. Understand design factors as they relate to type Explore communication and typographic messaging Learn how typography has evolved, and where it is headed Adopt established approaches to designing with type The irony of typographic design is that, when done well, it often goes unnoticed--but its impact on a project’s overall success is undeniable.
Annað
- Höfundar: Rob Carter, Sandra Maxa, Mark Sanders, Philip B. Meggs, Ben Day
- Útgáfa:7
- Útgáfudagur: 2017-12-19
- Hægt að prenta út 10 bls.
- Hægt að afrita 2 bls.
- Format:Page Fidelity
- ISBN 13: 9781119477358
- Print ISBN: 9781119312567
- ISBN 10: 1119477352
Efnisyfirlit
- Typo Graphic Design: Form and Communication
- Contents
- Foreword
- Introduction
- Chapter 1: The Evolution of Typography
- From the origins of writing to Gutenberg’s invention of movable type: 3150 BCE–1450 CE
- Typography from Gutenberg to the nineteenth century: 1450–1800
- The nineteenth century and the Industrial Revolution:1800–1899
- Typography in the twentieth century:1900–2000
- A new century and millennium begin: 2000
- Chapter 2: The Anatomy of Typography
- Letterforms analyzed
- The typographic font
- Historical classification of typefaces
- The type family
- Typographic measurement
- Measuring type on screen
- Chapter 3: Legibility
- Basic principles of legibility
- Typographic details
- Legibility and digital typography
- Rendering type on screen
- Reading on screen
- Selecting typefaces
- Other legibility factors for on-screen typography
- Chapter 4: The Typographic Grid
- Background
- Structure and space
- Proportion
- The square
- Single-column grids
- Multicolumn grids
- Modular grids
- Improvisational structures
- The grid and type on screen
- Chapter 5: Syntax and Communication
- Typographic syntax
- Typographic space
- Visual hierarchy
- ABA form
- Chapter 6: The Typographic Message
- A multidimensional language
- Verbal/visual equations
- Function and expression
- Chapter 7: The Evolution of Typographic Technology
- Hand composition
- Machine composition
- Phototypesetting
- Digital typesetting
- Digital typeface file formats
- Screen-based typography
- Generative typography
- Hybrid typography
- Chapter 8: Typography in Time and Motion
- Background
- Using type in time-based media
- How type changes and moves
- Legibility factors
- Expression
- Chapter 9: Case Studies in Typographic Design
- POSTER DESIGN: Integrating type and image
- BOOK DESIGN: VAS: An Opera in Flatland
- TYPE IN MOTION: Process and presentation
- IDENTITY SYSTEM: Exhibit Columbus
- INFORMATION DESIGN: Bloomberg
- IDENTITY DESIGN: 17th Street Farmers’ Market
- INTERACTION DESIGN: Helmut Schmid: Design Is Attitude
- Chapter 10: Typographic Design Education
- Letter/digit configurations
- Inventing sign systems
- Comparative relationships: type and image
- Sequential typographic forms in space
- Unity of form and communication
- Onomatopoeia in motion
- Type chronology booklet
- Typography in the browser
- Typographic hierarchy
- Calendar deconstruction
- Experimental compositions with found typography
- Directional poster: from your house to the university
- Type, texture, tone, and poetry
- New York Times grid analysis
- Type interface
- Banknote design
- Observing systems in our surroundings
- Typographic cubes
- Blending Latin and non Latin typographic forms
- Type and image in the third dimension
- Typezine: my favorite typeface
- Typeface design: mind/machine
- Experimental typographic system
- Expressive typography: form amplifies message
- Type as metaphor
- The book project: giving shape and voice to the typographic page
- Chapter 11: Typographic Design Process
- A traditional model
- Exploring typographic permutations
- Exploring typographic transformation
- Ludd: a typographic expedition
- Composites
- Chapter 12: Type Specimens
- Old Style
- Garamond
- Additional Old Style fonts
- Sans serif
- Franklin Gothic
- Univers
- Meta
- Futura
- Additional sans serif fonts
- Transitional
- Baskerville
- Additional transitional fonts
- Modern
- Bauer Bodoni
- Additional Modern fonts
- Egyptian
- Serifa
- Additional Egyptian fonts
- SELECTED DECORATIVE FONTS
- Glossary
- Bibliography
- Credits
- Index
- Colophon
- End User License Agreement
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- Gerð : 208
- Höfundur : 12049
- Útgáfuár : 2017
- Leyfi : 379