This is Service Design Thinking
Lýsing:
This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about inside.
The boundaries between products and services are blurring and it is time for a different way of thinking: this is service design thinking. A set of 23 international authors and even more online contributors from the global service design community invested their knowledge, experience and passion together to create this book. It introduces service design thinking in manner accessible to beginners and students, it broadens the knowledge and can act as a resource for experienced design professionals.
Besides an introduction to service design thinking through five basic principles, a selection of individual perspectives demonstrate the similarities and differences between various disciplines involved in the design of services. Additionally, the book outlines an iterative design process and showcases 25 adaptable service design tools, exemplifying the practice of service design with five international case studies.
The book concludes with an insight into the current state of service design research and sets service design thinking in a philosophical context. In collaboration with: (in alphabetical order) Kate Andrews (UK), Beatriz Belmonte (E), Ralf Beuker (GER), Fergus Bisset (UK), Kate Blackmon (UK), Johan Blomkvist (SE), Simon Clatworthy (NO), Lauren Currie (UK), Sarah Drummond (UK), Jamin Hegeman (USA), Stefan Holmlid (SE), Luke Kelly (NL), Lucy Kimbell (UK), Satu Miettinen (FI), Asier Pérez (E), Bas Raijmakers (NL), Jakob Schneider (GER), Fabian Segelström (SE), Marc Stickdorn (A), Renato Troncon (IT), Geke van Dijk (NL), Arne van Oosterom (NL), Erik Widmark (S).
Annað
- Höfundur: Stickdorn, Schneider
- Útgáfa:1
- Útgáfudagur: 2012-12-20
- Blaðsíður: 374
- Hægt að prenta út 2 bls.
- Hægt að afrita 2 bls.
- Format:ePub
- ISBN 13: 9789063693169
- Print ISBN: 9789063692797
- ISBN 10: 9063693168
Efnisyfirlit
- What is Service Design?
- Definitions: Service Design as an interdisciplinary approach
- 5 principles of service design thinking
- 1 It is user-centred
- 2 It is co-creative
- 3 It is sequencing
- 4 It is evidencing
- 5 It is holistic
- Marketing: connecting with people, creating value
- Who are these Service Designers?
- Fields of service design
- Product Design: developing products with service applications
- Graphic Design: providing visual explanation
- Interaction Design: services as a series of interactions
- Social design: delivering positive social impact
- Strategic management: why corporations do what they do
- Operations management: the relentless quest for efficiency
- Design ethnography: taking inspiration from everyday life
- How does service design work?
- Tools of service design thinking
- It is an iterative process
- Stage 1 – Exploration
- Stage 2 – Creation
- Stage 3 – Reflection
- Stage 4 – Implementation
- AT-ONE: Becoming AT-ONE with your customers
- What are the tools of Service Design?
- This is a toolbox – not a manual
- This is a toolbox – not a manual
- Applied Service Design
- Service design thinking in practice
- Deep Service DesignThinking
- Deep service design thinking
- Integrating service design thinking and motivational psychology
- Service design research: Yesterday, today and tomorrow
- Service design and biophilia
- Appendix
- Authors*
- References
- Icons used in this book
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- Gerð : 208
- Höfundur : 15557
- Útgáfuár : 2012
- Leyfi : 379
