Efnisyfirlit

• Cover
• Seriespage
• Endorsements
• Titlepage
• Contents
• List of figures
• About the Author
• Acknowledgments
• Dedication
• 01 Marketing is dead
  • Everyone is an influencer, and everyone is a competitor
  • References
• 02 Stranded in a digital ocean
  • Write this down: attention is the commodity, not followers
  • Getting social media users to engage
  • Be where your customers are
  • Analyze what content works
  • Less promotion, more interaction
  • References
• 03 How to be savage AF—like Randy
  • Be likeable but be a savage
  • Finding your brand mentions
  • Finding your brand mentions alongside competitor brands
  • Finding your competition’s mentions in specific contexts
  • Using industry mentions to find prospective customers
  • Monitoring reviews of your brand
  • Engaging with your competitors’ social media ads
  • Strategies to change how your company is perceived on social media
  • References
• 04 Don’t be mad at Facebook; you just suck at marketing
  • Don’t hate Facebook—get better at marketing
  • Understanding Facebook’s algorithm
  • Types of content to avoid posting on Facebook
  • How to growth hack your Facebook content
  • Create content that converts
  • Conducting an audit of your Facebook pages
  • References
• 05 Swipe right: sales and marketing is no different from finding your match on Tinder
  • The start of Snapchat
  • Don’t overly rely on platforms
  • Living in a Tinder world
  • Carefully map out your story, aka “storyboarding”
  • Write short one- or two-sentence captions
  • Ask open-ended questions to maximize engagement
  • Ditch stock photography and replace it with real-life user-generated moments
  • Marketing is like dating
  • Reference
• 06 Growth hacking your way to greatness
  • Cheating isn’t winning
  • Growth hacking
  • Facebook Groups
  • LinkedIn Groups
  • Facebook Watch Party
  • Native blogging
  • How to frame content for maximum engagement
  • Create Instagram and Twitter pods
  • Automate engagement with bots
• 07 The celebrity effect: key lessons marketers need to learn from A-list celebrities
  • Being genuine is key to creating content that connects
  • Can brands create their own Shiggy challenges?
  • Five key points for social media success
  • Ten steps to telling the perfect story
  • Reference
• 08 Transforming your advocates into the faces of your brand
  • Why does employee advocacy really matter?
  • Getting buy-in throughout the company
  • Keys to successful employee advocacy program rollouts
  • How to keep up momentum after launching
  • How HR can turn employees into advocates
  • Why HR should get involved
  • Key steps for HR
  • References
• 09 Bringing it all together
  • How to hack the Facebook algorithm
  • Cracking the code on Instagram
  • Turn customers and employees into advocates
  • Have a strategy for each platform
  • Tools to use
  • FAQs
  • Above all, be social
• 10 The power of personality and persuasion
  • Meet “The 5Ps of Success”
  • Add rich media content
  • Update often and monitor
  • Join LinkedIn Groups
  • Find relevant groups
  • Introduce and engage
  • Create industry thought leadership
  • Create video content
  • Have a plan and be consistent
  • You can’t post once a day and walk away
  • Each channel requires its own strategy
  • What to do in between posts
  • Reference
• 11 Judgment day: the battle of AI versus humans
  • Machine learning
  • Predictive analytics
  • Artificial intelligence
  • The future is happening now
  • Buying “fake” followers and “fake” engagement
  • Following and unfollowing tactics
  • Auto-like and auto-comment
  • References
• 12 As social media evolves, marketers must evolve or die
  • Evolve or die
  • How to continue to engage new audiences
  • Millennials and the C-suite
  • The platforms
  • Final thoughts
  • The new marketing department
  • Create your influencers
  • Conversational marketing
  • How to tell your story and gain organic reach on TikTok
  • Tapping into the TikTok community
  • Your hero’s journey
  • Using text overlay
  • Making your music count
  • Following the trends
  • Understanding the TikTok algorithms
  • The story of Doggface
  • The end of video marketing
  • Conclusion
  • References
• 13 Marketing in a post-pandemic society
  • Lead with empathy
  • Be open and honest
  • Humanize your brand
  • Personalize social media channels
  • Finding new customers and sales opportunities
  • Put in the work now to reap rewards over time
  • References
• Afterword by Brian Solis
• Index
• Copyright

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