Efnisyfirlit

• Cover
• Title Page
• Prelims
• Contents
• List of figures
• List of tables
• Introduction
• 01   Accounting
  • The rules of the game
  • Fundamental conventions
  • Accounting conventions
  • The rule makers
  • Bookkeeping – the way transactions are recorded
  • Cash flow
  • The income statement/profit and loss account
  • The balance sheet
  • Filing accounts
  • Financial ratios
  • Analysing accounts
  • Accounting ratios
  • Getting company accounts
  • Ratio analysis spreadsheets
  • Break-even analysis
  • Online video courses and lectures
  • Online video case studies
• 02   Finance
  • Sources of funds
  • How leverage/gearing works
  • Borrowed money
  • Banks
  • Bonds, debentures and mortgages
  • Asset-backed financiers
  • Equity
  • Sources of equity capital
  • Hybrids
  • Cost of capital
  • Investment decisions
  • Budgets and variances
  • Online video courses and lectures
  • Online video case studies
• 03   Marketing
  • Getting the measure of markets
  • Understanding customers
  • Segmenting markets
  • The marketing mix
  • Selling
  • Negotiating
  • Market research
  • Marketing in the internet era
  • Social media
  • Online video courses and lectures
  • Online video case studies
• 04   Organizational behaviour
  • Strategy vs structure, people and systems
  • Structures – the options
  • Building and running a team
  • The board of directors
  • People
  • Motivation
  • Leadership
  • Management
  • Delegation: the essential management skill
  • Systems
  • Managing change
  • Culture
  • Online video courses and lectures
  • Online video case studies
• 05   Business history
  • How business history is studied in business schools
  • Babylon and beyond (4000 bc–1000 ad)
  • Mediaeval merchants (1000–1700)
  • The era of ventures (1700–1900)
  • The age of financial panics (1900–to date)
  • Online video courses and lectures
  • Online video case studies
• 06   Business law
  • Corporate structures
  • Employment law
  • Employment legislation
  • Intellectual property
  • Online video courses and lectures
  • Online video case studies
• 07   Economics
  • Schools of economic thought
  • Micro vs macroeconomics
  • Market structures
  • Essential economics
  • Business cycles
  • Inflation
  • Interest rates
  • Economic policy and tools
  • More concerns
  • The broken window fallacy
  • Online video courses and lectures
• 08   Entrepreneurship
  • Why entrepreneurship matters
  • Who makes a good entrepreneur?
  • Entrepreneurial categories
  • Family business
  • Business incubators: where entrepreneurs hang out
  • Online video courses and lectures
  • Online video case studies
• 09   Ethics and social responsibility
  • Teaching ethics and social responsibility in business schools
  • Owners vs directors: the start of the ethical tug of war
  • Understanding stakeholders
  • Mapping out the stakeholders
  • Assessing obligations
  • Stakeholder strategies
  • Implementing ethical and responsible strategies
  • Does being ethical pay off?
  • Online video courses and lectures
  • Online video case studies
• 10   Operations management
  • Outsourcing and the value chain
  • Production methods and control
  • After Lean?
  • Inventory management
  • Quality
  • Information technology
  • Supply chain channel structures
  • Online video courses and lectures
  • Online video case studies
• 11   Quantitative and qualitative research and analysis
  • Quantitative research and analysis
  • Qualitative research and analysis
  • Triangulation
  • Online video courses and lectures
  • Online video case studies
• 12   Strategy
  • Devising strategy – the overview
  • The experience (or learning) curve
  • Differentiation
  • Focus
  • First to market: possible international advantages
  • Industry analysis
  • Shaping strategy – tools and techniques
  • Environmental
  • Mergers and Acquisitions
  • Online video courses and lectures
  • Online video case studies
• Index
• Copyright

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