Efnisyfirlit

• Ten Types of Innovation: The Discipline of Building Breakthroughs
• Copyright
• Contents
• Preface: On Innovating Effectively
• Part One: Innovation: A New Discipline is Leaving the Lab
  • Chapter 1: Rethink Innovation: Eradicate Lore, Substitute Logic
    • The Discovery of the Ten Types of Innovation
• Part Two: Ten Types of Innovation: The Building Blocks of Breakthroughs
  • Chapter 2: The Ten Types: An overview
  • Chapter 3: Profit Model: How You Make Money
    • Gillette
    • Geisinger
    • Hilti
    • Next Restaurant
    • Schibsted Media Group
  • Chapter 4: Network: How You Connect with Others to Create Value
    • Target
    • Glaxosmithkline
    • Natura
    • Ups and Toshiba
    • Howard Johnson’s
  • Chapter 5: Structure: How You Organize and Align Your Talent and Assets
    • Whole Foods Market
    • W. L. Gore
    • Southwest Airlines
    • Trinity Health
    • Fabindia
  • Chapter 6: Process: How You Use Signature or Superior Methods to do Your Work
    • Zara
    • Hindustan Unilever
    • Zipcar
    • Toyota
    • Ikea
  • Chapter 7: Product Performance: How You Develop Distinguishing Features and Functionality
    • Oxo Good Grips
    • Dyson
    • Mars
    • Intuit
    • Corning
  • Chapter 8: Product System: How You Create Vomplementary Products and Services
    • Scion
    • Microsoft
    • Mozilla
    • Oscar Mayer
    • Elfa
  • Chapter 9: Service: How You Support and Amplify the Value of Your Offerings
    • Zappos
    • Hyundai
    • Men’s Wearhouse
    • 7-Eleven
    • Sysco
  • Chapter 10: Channel: How You Deliver Your Offerings to Customers and Users
    • Nespresso
    • Nike
    • M-Pesa
    • Amazon
    • Xiameter
  • Chapter 11: Brand: How You Represent Your Offerings and Business
    • Virgin
    • Trader Joe’s
    • Intel
    • American Heart Association
    • Method
  • Chapter 12: Customer Engagement: How You Foster Compelling Interactions
    • Blizzard Entertainment
    • Mint.Com
    • Fab
    • Foursquare
    • Apple
  • Part Two: In Summary: Measure Up
• Part Three: More is Mightier: Mix and Match Innovation Types for Greater Impact
  • Chapter 13: Go Beyond Products: How to Avoid Being Easily Copied
    • Why Product Performance Isn’t Enough
  • Chapter 14: Strength in Numbers: Innovations Using a Combination of Types Generate Better Returns
    • Number of Types Used by Average Innovators
    • Number of Types Used by Top Innovators
  • Part Three: In Summary: Work Across
• Part Four: Spot the Shifts: See the Conditions that Birth Breakthroughs
  • Chapter 15: Mind the Gap: Uncover Your Blind Spots
    • Internal Ten Types Analysis
  • Chapter 16: Challenge Convention: See Where Your Competitors are Focusing — and then Make Differen
  • Chapter 17: Pattern Recognition: See How Industries and Markets Shift — and Learn From Those Who S
  • Part Four: In Summary: Shift Your Focus Part Four: In Summary
• Part Five: Leading Innovation: Use Better Plans to Build Breakthroughs
  • Chapter 18: Declare Intent: By Being Clear About Where and How You Will Innovate, You Massively Incr
    • Business Model Shift
    • Platform Shift
    • Customer Experience Shift
  • Chapter 19: Innovation Tactics: A toolkit That Turns the Ten Types into Building Blocks for Innovati
    • Profit Model
    • Network
    • Structure
    • Process
    • Product Performance
    • Product System
    • Service
    • Channel
    • Brand
    • Customer Engagement
    • Three Ways of Engaging with Innovation Tactics
  • Chapter 20: Using the Innovation Playbook: A Selection of Plays (And the Combinations of Tactics You
    • The Play at Work: Glaxosmithkline Consumer Healthcare
    • The Play at Work: Zipcar
    • The Play at Work: Linkedin
    • The Play at Work: Cemex
    • The Play at Work: Ge Aviation
    • The Play at Work: Harry Potter
    • The Play at Work: Kickstarter
    • The Play at Work: Threadless
    • The Play at Work: Amazon Web Services
    • The Play at Work: Apple iTunes
    • The Play at Work: Foursquare
    • The Play at Work: Cabela’s
    • The Play at Work: Harley-Davidson
    • The Play at Work: Patagonia
    • The Play at Work: Wii
    • Insights
    • Activities
  • Part Five: In Summary: Go Deep
• Part Six: Fostering Innovation: Installing Effective Innovation Inside Your Organization
  • Chapter 21: Get Cracking: Everyone is Afraid of the Unfamiliar. Here's How to Innovate Anyway
  • Chapter 22: Sponsors and Authors: Great Firms Make Sure That Innovation is not Optional
    • Innovation Leaders Make Bold and Committed Choices
    • Innovation Leaders Trust Their Talent — and Hold Them Accountable
    • Innovation Leaders Stand in the Future and Help Others See It
  • Chapter 23: Installing Innovation: Don't Worry About Culture. Build a Systemic Capability
    • Approach
    • Mayo Clinic's Breakthrough Approach
    • Organization
    • Valve's Flat Organization, Designed for Innovators
    • Resources & Competencies
    • Hyatt's Lab Hotels Empower Employees
    • Metrics & Incentives
    • Procter & Gamble Drives Breakthroughs
    • Useful Innovation Metrics
  • Chapter 24: Execute Effectively: Principles for Bringing Your Innovations to Market on Time and on B
    • Think Like a Pirate
• Part Seven: Appendix: Putting These Principles into Practice
• Acknowledgments
• Innovation Bibliography
• Notes and Research Data
• Image Credits
• Index
• About the Authors
• About Doblin and Monitor Deloitte

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