Efnisyfirlit

• Socialnomics
• Contents
• Foreword
• Acknowledgments
• About This Book
• Introduction
• Chapter One: Word of Mouth Goes World of Mouth
  • Is Social Media Just a Fad?
  • Who Cares What You Are Doing?
  • JetBlue Helps Reduce the Travel Blues via Twitter
  • Foreign Friends Are Not Forgotten
  • Search Engines and Social Media
  • We No Longer Search for the News—It Finds Us
  • Newspapers and Magazines Diminish in Power
  • Playboy and the Sports Illustrated Swimsuit Issue Are Stripped Down
  • Idaho Bloggers Are Better Than New York Reporters
    • News Site A
    • Blog Site B
    • Situation
  • Not All Bloggers Are Bad
    • News Site A’s Story
    • Jane the Blogger’s Story
  • Crowd-Sourced Information
  • A Touch of Bacon Salt on Your Social Media
  • Micro Revenue Streams Huge for Social Media
  • Dancing Matt—Something to Chew On
  • Flying the Not-So-Friendly Skies
• Chapter Two: Social Media = Preventive Behavior
  • Staying in Touch with Your Teenagers
  • Preventive Behavior for Business
• Chapter Three: Social Media = Braggadocian Behavior
  • Just Do It, Did It
  • Social Media Is the New Inbox
  • ‘‘Are You on Facebook?’’ Is the New ‘‘Can I Get Your Phone Number?’’
  • Deep Dive into Dating 101
  • Assess Your Life Every Minute
  • Millennials—All about Giving Back
  • The Next Generation Can’t Speak
  • Consumers Own Your Brand
  • Kids Ages 2 to 17 Don’t See Advertisements
  • Turning Lemons into Lemonade with Fizzle
• Chapter Four: What We Can Learn from Politics
  • You and YouTube
  • Open Those Closed Doors
  • Can Google Predict the Next President, Product Trend, or Flu Outbreak?
  • Is the Flu a Virus or Just Simply Viral?
  • Digital Data: The New Exit Poll?
  • Capturing Geographic Interest and Intent
  • Fireside Chats and Presidential Texts
  • Is the White House More Black Berryor Mayberry?
  • Free Pancakes, Anyone?
  • Social Media Creates and Solves the Problem of Long Voting Lines
  • Online Voting—The Future Is Now
  • Even the Army Is Sharing Information
• Chapter Five: I Care More about What My Neighbor Thinks Than What Google Thinks
  • Buying the Right Child Car Seat
  • Minivan or Hybrid?
  • Blowing Out the Candles
  • Bon Voyage, Online Travel Agents?
  • Looking to Friends for Medical Advice
  • Jared and Subway’s Almost Missed Opportunity
  • The Choices We Make
  • Marketing to Zombies
  • Leveraging Success
  • Companion Credit Union: New Logo
  • E-Readers/Tablets
  • Where in the World Is Bangladesh?
• Chapter Six: Death of Social Schizophrenia
  • Even Football Players Need to Calm Down
  • Be the Best at Something, Not Everything
  • One Message
  • Referral Program on Steroids
• Chapter Seven: Winners and Losers in a 140-Character World
  • Does ESPN Have ESP?
  • Stop the Charade—Nobody Is Perfect
  • Free Labor
  • The Tom Sawyer Approach
  • Everybody Wants His or Her 15 Minutes of Fame
  • Become a Modern-Day Pied Piper
  • Everybody Is Twittering, but Is Anyone Listening?
  • TV Repeats Mistakes of the Music Industry
  • NBC Earns Fool’s Gold in the Olympics
    • There’s This Thing Called the Internet
    • Old Metrics Are Deceiving
    • Don’t Lie to Your Audience
    • Dead Air Equals Missed Opportunity
    • Google Fail
  • TV Shows Viewed through the Internet
  • Adjust Shows Based on Fast-Forward Behavior
  • Scrabulous—A Fabulous Example
  • Advertising within Social Networks Is Actually Effective
  • Content and Conversation Will Drive Awareness—Not Advertising
  • Don’t Put All Your Eggs in One Basket
    • What
    • Where
    • Why
    • Success
    • Pitfalls
  • Second Life Equals Idle Life for Coca-Cola
  • Search Engine Optimization for Facebook
  • John Deere Mows Over Facebook
  • Sheep without a Shepherd
• Chapter Eight: Next Steps for Companies and the Glass House Generation
  • Power to the People
  • Customers Get Paid for Their Search Efforts
    • What Model Does This Hope to Replace?
  • Join Them Before They Beat You
  • Role of Search
  • What Happens When the Internet Advertising Structure Collapses?
  • Where Have All the Banners Gone?
  • Search Engine Results Are Still Prehistoric
  • Paid Search Relevancy Dilemma
    • Tedious, Manual Feeds
    • There Must Be New Keywords
    • Integration with Third-Party Optimization Tools
  • Oral Communication Skills Decline
  • Is the Journalistic Interview Dead?
  • Mobile Me
  • Field of Nightmares: Lufthansa and American Airlines
  • A Truly Interconnected Web?
  • You Don’t Find a Job; It Finds You
    • Hunters Become the Hunted
    • A Better Workplace for Employees and Employers
  • Hiring the Internet Generation
    • Retaining Talent
  • Tony Tweets
  • Southwest Is No Ding-a-Ling
• Chapter Nine: Social Media Rolodex and Resources
  • Additional Digital Thought Leaders
  • Others Who Inspire
  • Resources
• Chapter Ten: Social ROI
  • What We Can Learn from Footloose
  • Wasting Time on Social Media Actually Makes You More Productive
  • Company Restrictions on Social Media
  • Social Media Return on Investment (ROI)
  • Eye-Opening Statistics
• Chapter Eleven: Social Success Secrets (Give Them to Me Now!)
  • Top Opportunities Missed by Most (But Not If You Read This!)
    • Opportunity: Retention of Existing Customers
    • Opportunity: Listening Reports
    • Opportunity: Always Ask, ‘‘What Is the Social Play?’’
• Chapter Twelve: Blogging: What Works
  • Content That Works
  • Top Three Blog Platforms
  • Blog Search Engine Optimization (SEO)
• Chapter Thirteen: 100+ Social Media Tools
  • Random, Must-See Social Media Tools
  • Marketing
  • Monitoring and Intelligence
  • Social CRM
  • Management
  • Blogs and Websites
  • Agencies
  • Other/Miscellaneous
• Chapter Fourteen: Making Viral Videos
• Chapter Fifteen: Social Media for B2B
  • B2B Customer Relationships Are Often Fewer and Stronger Than B2C Relationships
  • B2C Company Clients Often Aren’t Competitors
  • Listen First
  • Tips for B2B Social Success
• Chapter Sixteen: Case Studies
  • SafeNet Security Systems1
  • Grand Rapids, Michigan, ‘‘American Pie’’
  • Insert Gamer
  • Vocus Public Relations Software3
  • Hoodie Allen Music
  • Audi
  • EMD Serono (Merck)
  • Other Top Social Brands and Organizations
  • Other Top Social Brands and Organizations
• Chapter Seventeen: Social Analytics: Big Data and Beyond
• Chapter Eighteen: Social Organizational Structure
• Chapter Nineteen: FAQs
  • Debate between Content Curators and Creators
• Chapter Twenty: Teacher and Company Resources and Exercises
• Socialnomics Summary
  • Socialnomics Winners and Losers
• Notes
• About the Author
• Index

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