Efnisyfirlit

• Cover
• Half Title
• Title
• Copyright
• Dedication
• About the Author
• Brief Contents
• Detailed Contents
• Preface
• How to Use This Book
• Acknowledgments
• To the Student
• Part I The Nature and Business of Media
  • 1 Understanding Mass Media, Convergence, and the Importance of Media Literacy
    • Introducing Media Convergence
    • Introducing Mass Communication
      • The Elements of Communication
      • Mass Communication Defined
    • Mass Media and Convergence
    • Mass Media, Culture, and Society
      • How Do We Use the Mass Media in Our Daily Lives?
      • Global Media Today & Culture: I always feel like somebody’s watching me …
      • How Do the Mass Media Influence Culture?
    • Media Literacy
      • Principles of Media Literacy
    • Media Literacy Tools
    • The Benefits of a Media-Literate Perspective
    • Key Terms
    • Questions for Discussion and Critical Thinking
    • Activity
  • 2 Making Sense of Research on Media Effects and Media Culture
    • The Nature of Mass Media Research
    • The Early Years of Mass Media Research in the United States
      • Searching for Community: Early Critical aStudies Research
      • Fearing Propaganda: Early Concerns About Persuasion
      • Kids and Movies: Continuing Effects Research
      • Social Relations and the Media
      • The Limits of Propaganda: Limited Effects Research
    • Consolidating the Mainstream Approach
      • Studying Opinion and Behavior Change
      • Studying What People Learn From Media
      • Studying Why, When, and How People Use the Media
    • The Rise of Critical Approaches
      • Moving From Mainstream Approaches to Critical Approaches
    • Cultural Studies
      • Historical Approaches to Cultural Studies
      • Anthropological Approaches to Cultural Studies
      • Global Media Today & Culture: Spreading Media Entertainment on Different Platforms
      • Linguistic and Literary Approaches to Cultural Studies
    • Using Media Research to Develop Media Literacy Skills
      • Where Do You Stand With Respect to Media Effects?
      • How Can You Make Sense of Discussions and Arguments About Media Effects?
      • How Should You Explore Your Concerns About Mass Media?
    • Key Terms
    • Questions for Discussion and Critical Thinking
    • Activity
  • 3 The Business of Media
    • Identifying an Audience for Mass Media Content
      • Defining and Constructing a Target Audience
      • Creating Content to Attract the Target Audience
      • Global Media Today & Culture: Live Events on TV: the Death of the Medium Has Been Prematurely Announced
    • Determining a Genre for Mass Media Content
      • Entertainment
      • News
      • Information
      • Education
      • Advertising
    • Mixing Genres in a Convergent Media System
    • Production of Mass Media Content
    • Media Production Firms
    • Distribution of Mass Media Content
    • Exhibition of Mass Media Content
    • Financing Mass Media Content
      • Funding New Productions
      • Funding When Production Is Already Complete
    • Media Literacy and the Business of Mass Media
    • Key Terms
    • Questions for Discussion and Critical Thinking
    • Activity
  • 4 Financing and Shaping the Media: Advertising, Public Relations, and Marketing Communications
    • The Advertising Industry
      • An Overview of the Modern Advertising Industry
      • Production in the Advertising Industry
      • Distribution in the Advertising Industry
      • Global Media Today & Culture: Upfronts and Digital NewFronts
      • Exhibition in the Advertising Industry
      • Determining an Advertisement’s Success
    • What Is Public Relations?
      • The Public Relations Industry and Media
      • Production in the Public Relations Industry
      • Distribution in the Public Relations Industry
      • Exhibition in the Public Relations Industry
    • The Rise of Marketing Communications
      • Branded Entertainment
      • Direct Marketing
      • Relationship Marketing
    • Advertising, Public Relations, and Convergence
    • Media Literacy Issues Related to Advertising and PR
      • Advertising and Commercialism
      • Truth and Hidden Influence in Public Relations
      • Targeting by Advertising and Public Relations Firms
    • Key Terms
    • Questions for Discussion and Critical Thinking
    • Activity
  • 5 Controls on Media Content: Government Regulation, Self-Regulation, and Ethics
    • Why Do Media Firms Care About What Government Does?
      • The First Amendment
    • More Allowable Government Control Over Media Content
      • Regulating Content Before Distribution
    • Fair Use
    • Parodies
    • Regulating Content After Distribution
    • Databases and Privacy Concerns
    • Economic Regulation
      • Global Media Today & Culture: Some Reasons for Firms’ Dominance in Media Industries
    • Creating Technical Order
    • Encouraging Competition
    • Consumer Protection
    • Media Self-Regulation
      • External Pressures on Media to Self-Regulate
    • Internal Pressures on Media to Self-Regulate
    • The Role of Ethics
      • Making Ethical Decisions
      • Ethical Duties to Various Constituencies
      • Forming Ethical Standards for the Mass Media
      • Media Literacy, Regulation, and Ethics
    • Key Terms
    • Questions for Discussion and Critical Thinking
    • Activity
• Part II The Media Industries
  • The Forces Driving Convergence in Media Industries
  • The Spread of Digital Media
  • The Importance of Distribution Windows
  • Audience Fragmentation and Segmentation
  • Globalization
  • Conglomeration
  • Moving Forward
  • Key Terms
  • 6 The Internet Industry
    • The Rise of the Internet
      • Global Media Today & Culture: What Is the Digital Glocalization of Entertainment?
    • Production, Distribution, and Exhibition on the Internet
      • The Net Neutrality Controversy
    • Social Media Sites and Search Engines
    • Funding Online Content
      • Sites Involved in Image Making
      • Sites Selling Products or Services
      • Content Sites Selling Subscriptions
      • Selling Advertisements
    • Media Ethics: Confronting Internet Privacy, Extremist Rhetoric, and Polarization
    • Determining Your Own Point of View as a Critical Consumer of Media
    • Key Terms
    • Questions for Discussion and Critical Thinking
    • Activity
  • 7 The Book Industry
    • The History of the Book
    • The Book Industry Today
      • Educational and Professional Books
      • Trade Books
    • Variety and Specialization in Book Publishing
      • Financing Book Publishing
    • Production in the Book Publishing Industry
      • Production in Trade Publishing
      • Production at a University Press
      • Book Production in the Electronic Age
      • Reducing the Risks of Failure During the Production Process
    • Distribution in the Book Industry
      • The Role of Wholesalers in the Distribution Process
      • Assessing a Title’s Popularity
    • Exhibition in the Book Publishing Industry
      • Exhibition of Consumer Books
      • Exhibition in Textbook Publishing
    • Convergence and Conglomeration in the Book Industry
      • Global Media Today & Culture: Books Becoming Movies and Movies Becoming Books
    • Ethical Issues in Book Production
    • Key Terms
    • Questions for Discussion and Critical Thinking
    • Activity
  • 8 The News Industry
    • The Development of the Newspaper
    • An Overview of the Contemporary Newspaper Industry
      • Daily Newspapers
      • Weekly Newspapers
      • The Variety of Newspapers
    • Financing the Newspaper Business
      • Advertising
      • Global Media Today & Culture: The Decline of Classified Ads and Its Impact on the Newspapers Industry
      • Circulation
    • Production in the Newspaper Industry
      • Creating Newspaper Content
      • The Technology of Publishing the Paper
      • Distribution in the Newspaper Industry
      • Determining Where to Market the Newspaper
      • Exhibition in the Newspaper Industry
      • Achieving Total Market Coverage
      • A Key Industry Issue: Building Readership
      • The Future of Newspapers Versus the Future of Journalism
    • Key Terms
    • Questions for Discussion and Critical Thinking
    • Activity
  • 9 The Magazine Industry
    • The Development of Magazines
    • An Overview of the Modern Magazine Industry
      • Five Major Types of Magazines
      • Business-to-Business Magazines/Trade Magazines
      • Consumer Magazines
      • Literary Reviews and Academic Journals
      • Newsletters
      • Comic Books
      • Global Media Today & Culture: A View From Japan: Manga and Anime
    • Financing Magazine Publishing
      • Controlled Circulation Magazines
      • Paid Circulation Magazines
      • Market Segmentation
    • Digital Circulation
    • Production in the Magazine Industry
      • Magazine Production Goals
      • Producing the Magazine as a Branded Event
    • Distribution in the Magazine Industry
    • Exhibition in the Magazine Industry
    • Media Ethics and the Magazine Industry
    • Key Terms
    • Questions for Discussion and Critical Thinking
    • Activity
  • 10 The Recording Industry
    • The Rise of Records
    • An Overview of the Modern Recording Industry
      • International Ownership
      • Global Media Today & Culture: A New Moonlight on the Music Industry? The Måneskin Case in the New Global Landscape
      • Dispersed Production
      • Concentration of Distribution
      • Features of the Recording Industry Audience
      • US Sales: the Importance of Digital Downloading and Streaming
      • Diverse Music Genres
    • Production and the Recording Industry
      • Artists Looking for Labels, Labels Looking for Artists
      • Finding Music to Record
      • Royalties
      • Producing a Record
      • Self-Producing Music for Sale
      • Compensating Artists
    • Distribution in the Recording Industry
      • The Importance of Convergence in Promotion
      • Video, Television, and Movie Promotions
      • Concert Tours
    • Exhibition in the Recording Industry
      • Digital Downloads
      • Physical Sales
    • Ethical Issues in the Recording Industry
    • Key Terms
    • Questions for Discussion and Critical Thinking
    • Activity
  • 11 The Audio Industry
    • The Rise of Radio
    • An Overview of the Terrestrial Radio Industry
      • Where and When People Listen to the Terrestrial Radio
      • Digital Audio Streaming
      • Global Media Today & Culture: Being on a Spotify Celebrity Playlist Can Be a Game Changer for New Artists
      • Production in the Radio Industry
      • Distribution in the Radio Industry
      • Exhibition in the Radio Industry
      • Production, Distribution, and Exhibition in the Non-Terrestrial Audio Business
      • Terrestrial Radio’s Responses to Digital Audio
      • Media Ethics and the Construction of Radio Audiences
    • Key Terms
    • Questions for Discussion and Critical Thinking
    • Activity
  • 12 The Movie Industry
    • The Rise of Motion Pictures
    • An Overview of the Modern Motion Picture Industry
      • Global Media Today & Culture: The Korean Wave Enters Movie Theaters and Your TV Screen
    • Production in the Motion Picture Industry
      • The Role of the Majors
      • Distinguishing Between Production and Distribution
      • The Role of Independent Producers
      • The Process of Making a Movie
    • Theatrical Distribution in the Movie Industry
      • Finding Movies to Distribute
      • Releasing Movies
      • Marketing Movies
    • Theatrical Exhibition in the Motion Picture Industry
    • The Relationship Between Distributors and Theater Chains
    • Digital Screens
    • Convergence and Nontheatrical Distribution and Exhibition in the Motion Picture Industry
      • The Shift to Digital Marketing
      • The Shift to Online and Mobile Downloads
    • The Problem of Piracy
    • Media Ethics and the Motion Picture Industry
      • Cultural Diversity and Cultural Colonialism
    • Key Terms
    • Questions for Discussion and Critical Thinking
    • Activity
  • 13 The Television and Video Streaming Industry
    • The Rise of Television
      • Television in Its Earliest Forms
    • An Overview of the Contemporary Television/Video Industry
      • Global Media Today & Culture: Languages and Netflix
      • Television Broadcasting
      • Production in the Television Industry
      • Producing Broadcast Channel Lineups
      • Distribution in the Television Industry
      • Exhibition in the Television Industry
      • Media Ethics: Converging Screens, Social Television, and the Issue of Personalization
    • Key Terms
    • Questions for Discussion and Critical Thinking
    • Activity
  • 14 The Video Game Industry
    • The Video Game Industry and Convergence
    • The Rise of the Video Game Industry
    • The Contemporary Shape of the Video Game Industry
      • Video Game Hardware
      • Global Media Today & Culture: “Razor and Blades” Strategy in the Video Game Industry?
      • The Production of Video Game Software
      • Advertising Content and Video Games
    • Distribution and Exhibition of Video Games
    • Video Games and Convergence
    • Media Ethics: Confronting Key Issues
      • Concerns About the Denigration of Women
      • Concerns About the Cheating of Users
      • Video Game Content and Self-Regulation
    • Key Terms
    • Questions for Discussion and Critical Thinking
    • Activity
• Epilogue
• Notes
• Index

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