Efnisyfirlit

• Preface
• Acknowledgments
• About the Author
• Part I Introduction to the Media
  • Chapter 1 Living in a Media World: An Introduction to Mass Communication
    • The Four Levels of Communication
      • Intrapersonal Communication
      • Interpersonal Communication
      • Group Communication
      • Mass Communication
      • Always a Mix of Levels
    • Understanding Our Media World
      • The Cognitive Dimension
      • The Emotional Dimension
      • The Aesthetic Dimension
      • The Moral Dimension
      • Developing Our Media Literacy
    • Models of Mass Communication
      • Transmission Model
      • Ritual Model
      • Publicity Model
      • Reception Model
    • Evolution of the Media World
      • Online and Mobile Media: Interactive Communication
    • The Seven Secrets About the Media “They” Don’t Want You to Know 2.0
      • SECRET 1: The Media Are Essential Components of Our Lives
      • SECRET 2: There Are No Mainstream Media
      • SECRET 3: Everything From the Margin Moves to the Center
      • SECRET 4: Nothing Is New: Everything That Happened in the Past Will Happen Again
      • SECRET 5: All Media Are Social
      • SECRET 6: Online Media Are Mobile Media
      • SECRET 7: There Is No “They”
    • Chapter Review
    • Key Terms
    • Review Questions
  • Chapter 2 Mass Communication Effects: How Society and Media Interact
    • The Evolution of Media Effects Research
      • The Limited Effects Model
        • The Payne Fund Studies
        • The People’s Choice
        • The Two-Step Flow Today
        • The Importance of Meaning
    • Effects of Media in Our Lives
      • Message Effects
      • Attitudinal Effects
      • Behavioral Effects
      • Psychological Effects
      • Medium Effects
      • Ownership Effects
      • Active Audience Effects
    • Media and Society
      • Surveillance of the Environment
      • Correlation of Different Elements of Society
      • Socialization and Transmission of Culture
      • Entertainment
      • Agenda Setting
    • Our Interactions With Media
      • Uses and Gratifications Theory
      • Symbolic Interactionism
      • Spiral of Silence
      • Cultivation Analysis
    • The Critical/Cultural Approach
      • Media and Body Image
        • Diversity and Size
        • The Importance of Representation
        • Range of Beauty
        • Photo Manipulation
    • Chapter Review
    • Key Terms
    • Review Questions
  • Chapter 3 The Media Business: Consolidation, Globalization, and the Long Tail
    • The U.S. Media Industry
      • The Growth of National News
    • Big Media: The Legacy Conglomerates
      • Disney: The Mouse That Grew and Grew
        • From Mickey Mouse to Media Giant
        • The 21st Century at Disney
      • News Corporation and Fox: Hanging on to Legacy Media
        • From Australia to the World
        • The 21st Century at News Corporation and Fox
      • Warner Bros. Discovery
        • The 21st Century at Warner Bros. Discovery
      • Paramount—Settling on a New Name
        • The Child Buys/Sells the Parent
        • The 21st Century at Paramount
      • Bertelsmann: The World’s Largest Publisher
        • Books Still Matter
        • The 21st Century at Bertelsmann
    • Big Media: The New Players
      • Comcast/NBCUniversal: Cable Buys Broadcaster
      • Alphabet: Google and Company
      • Apple: Reinventing the Media
      • Meta/Facebook: Mainstreaming Social Media
    • Media Economics and the Long Tail
      • Characteristics of the Long Tail
      • Consequences of the Long Tail
      • Big Players in the Long Tail
    • Chapter Review
    • Key Terms
    • Review Questions
• Part II Legacy Media
  • Chapter 4 Books: The Birth of the Mass Media
    • Books and Mass Communication
      • A Demand for Books
      • The Development of the Printing Press
    • Books and Mass Culture
      • Spreading Ideas Through Publishing
      • The Development of Large-Scale, Mass-Produced Books
    • Buying and Selling Books
      • Publishers
        • The World’s Top Publishers
        • University and Small Presses
        • Small Publishers
        • The Government Publishing Office
      • Writers
      • Booksellers
        • Books and the Long Tail
        • The Textbook Business
    • Books and Culture
      • The Role of Libraries in Culture
    • Books and Censorship
    • The Future of Books
      • From Clay, to Paper, to Electronic
      • Print on Demand
    • Chapter Review
    • Key Terms
    • Review Questions
  • Chapter 5 The News Business: Reflection of a Democratic Society
    • Inventing the Modern Press
      • The Penny Press: Newspapers for the People
        • A Different Kind of Journalism
      • A Modern Democratic Society
      • Pulitzer, Hearst, and the Battle for New York City
        • Pulitzer and the New York World
        • New Readers: Immigrants and Women
        • The Era of Yellow Journalism
      • Magazines and the News
        • Photojournalism
        • The Muckrakers
        • Time Life
    • Broadcast News
      • News on the Radio
      • Television News Goes 24/7
    • The News Business
      • National and Metropolitan Newspapers
        • The Wall Street Journal
        • USA Today: News McNuggets
        • The New York Times
        • The Washington Post
      • Local and Community News
    • News Media, Identity, and Political Bias
      • Gans’s Basic Journalistic Values
      • From Where Do People Get Their News?
      • Fake News
      • Patriotism and the Press
      • The Ethnic Press
        • The African American Press
        • The Spanish-Language Press
    • The Future of News
    • Chapter Review
    • Key Terms
    • Review Questions
  • Chapter 6 Audio: Music and Talk Across Media
    • The History of Audio Recording and Transmission
      • A New Way of Publishing Music
        • Evolving Formats for Recorded Music
      • The Birth of Radio: Transmitting Music and Talk
        • Radio as Mass Communication
        • The Radio Music Box Memo
        • More Receivers Than Transmitters
        • The RCA Radio Monopoly
        • Radio Advertising
        • Radio Networks
        • William Paley and the Power of Radio Advertising
      • From Radio’s Golden Age to the Television Age
        • Golden Age Radio Programming
        • Amos ’n’ Andy
      • Becoming a Companion Medium
        • Radio Consolidates and Goes High-Tech
      • Radio’s New Look: HD and Satellite
    • Streaming Audio
      • Podcasting
        • Podcasting and the Long Tail
    • Music, Youth Culture, and Society
      • Blending Black and White Musical Traditions
        • Rock Radio
      • The Changing Face of Popular Music
        • Motown: The Sound of Young America
        • The British Invasion: A Rougher Rock
        • The Growing Importance of Producers
        • Hip-Hop Brings Together DJing, Dancing, Rapping, and Art
        • Country: Pop Music for Adults
      • Finding a Niche: Popular Radio Formats
        • Talk Radio: Politics, News, Shock Jocks, and Sports
        • Political Talk
        • Spanish-Language Broadcasting
        • All-Sports Radio
        • Public Radio
      • Concerns About Effects of Music on Young People
        • Controversy and Hip Hop
        • The Importance of Pop Music
      • Changing the Musical Experience: From Social Music to Personal Soundtracks
        • The Death of “Social Music”
        • Akio Morita’s “Personal Soundtrack”
    • Music and the Long Tail: The Future of Sound
      • New Economic Models for the Music Industry
    • Chapter Review
    • Key Terms
    • Review Questions
  • Chapter 7 Movies: Mass Producing Entertainment
    • The Development of Movies
      • The Earliest Filmmakers
        • Edwin S. Porter: Telling a Story With Film
        • D. W. Griffith: The Birth of the Blockbuster
        • Movie Stars
    • The Studio System
      • Talking Pictures
      • The End of the Studio System
      • The Blacklist
      • Television and the Movies
        • The Advent of Color
        • The Growth of Multiplex Theaters
    • The Blockbuster Movie Era
      • Movie Viewership in the COVID-19 Era
      • Large-Format Films
      • Digital Production and Projection
        • Computer-Generated Images
        • Digital Projection
      • What Makes a Movie Profitable?
      • Where Are Movies Made?
        • Tyler Perry’s Georgia
        • Hooray for Bollywood: India’s Movie Industry
    • Movies and Society
      • Problematic Depictions of Race
        • Diversity in Animation
      • The Production Code: Protecting the Movies From Censorship
        • The Birth of the Production Code
      • The Ratings System
        • The X Problem
    • The Long Tail and the Future of Movies
      • Declining Ticket Sales
      • Movies as a Brand
    • Chapter Review
    • Key Terms
    • Review Questions
  • Chapter 8 Television and Video: Broadcast and Beyond
    • Broadcast Television
      • The Beginning of Broadcasting
        • Lucy, Desi, and the End of Live Television
        • The Arrival of Color Television
    • Cable and Satellite Television—An Earthquake in Slow Motion
      • Ted Turner’s Cable TV Empire
      • Hollywood and the VCR
      • Direct-Broadcast Satellites
      • Digital Television: HDTV and DVRs
    • The Changing Business of Television
      • Defining Ratings
      • The Industry Earthquake Continues: An Earthquake in Slow Motion
      • Diversity on Television
        • Portrayals of Asian Americans
        • Portrayals of Black Characters
        • Portrayals of LGBTQ+ Characters
        • Univision and Spanish-Language Broadcasting
        • Black Entertainment Television
    • Television and Society
      • How Do Viewers Use Television?
      • Standards for Television
      • The Problem of Decency
    • Redefining Television in the Twenty-First Century
      • The Earthquake in Slow Motion Continues
    • Chapter Review
    • Key Terms
    • Review Questions
• Part III Digital and Global Media
  • Chapter 9 Online and Mobile Media
    • The Development of the Internet
      • ARPAnet
      • Connecting Incompatible Networks
      • Email
      • Texting and Direct Messaging
    • Tim Berners-Lee: Inventor of the World Wide Web
      • Openness and Accessibility on the Internet
      • Searching on the World Wide Web
      • Going Mobile
        • Mobile Apps
    • Online Media: Blogs, Podcasts, and Streaming
      • Longtail Content
        • Smartphone Video Citizen Journalism
        • Longtail and the Movies
    • The Internet and Society: Hacker Ethic
      • Hacking Election Information
      • The Notion of Cyberspace
    • The Internet and Society: Our Online World
      • Conflicts Over Digital Media
        • Controlling Content on the Web
        • Privacy and the Web
        • Privacy and Mobile Apps
    • Convergence of Old and New Media
      • Everything Is Data
    • Chapter Review
    • Key Terms
    • Review Questions
  • Chapter 10 Social Media and Video Games: Becoming Part of the Story
    • Social Media: Sharing Our Lives Online
      • YouTube
      • Meta: Facebook
      • Meta: Instagram/WhatsApp/Threads
      • Pinterest
      • TikTok
      • LinkedIn
      • Snapchat
      • X/Twitter
      • What About Truth Social?
    • Development of Video Games
      • Atari Popularizes Video Games
      • Importance of Arcades
      • Nintendo Revives Home Console Market
      • Sony PlayStation and Microsoft Xbox
    • Conflicts Over Video Games
      • Pokémon
    • Video Games as Mass Communication
    • Video Games as a Spectator Sport
    • Video Games in Contemporary Culture
      • Diversity and Representation in Video Games
    • Chapter Review
    • Key Terms
    • Review Questions
  • Chapter 11 Global Media: Communication Around the World
    • Media Ideals Around the World
      • Authoritarian Theory
      • Communist Theory
      • Libertarian Theory
      • Social Responsibility Theory
      • Norms for the Press in the 21st Century
      • Going Global: Media Standards Around the World
      • Are We Really Living in a Media World?
    • Media in Canada, Western Europe, and Great Britain
      • Charlie Hebdo, the Danish Cartoons, and Terrorism
      • Privacy Law in Europe
        • European “Right to Be Forgotten” Laws
    • Media in Central and Latin America
    • Media in Islamic Countries and the Middle East
      • The Importance of “Small” Media
      • Old and New Media in the Islamic World
      • Al Jazeera
    • Media in Africa
    • Media in Russia and the Former Soviet Republics
    • Media in Asia
    • Chapter Review
    • Key Terms
    • Review Questions
• Part IV Strategic Communication
  • Chapter 12 Advertising: Selling a Message
    • Creation of the Advertising Industry
      • The Growth of Brand Names
      • Advertising-Supported Media
        • Consumer Advertising
    • The Advertising Business
      • The Client
      • The Agency
      • The Media
        • Print Advertising
        • TV and Radio Advertising
        • Digital Advertising
      • The Audience
    • Contemporary Culture in Advertising
      • Debunking Subliminal Advertising
      • When Advertisements Are More Important Than the Program
    • The Long Tail and the Future of Advertising
      • Social Marketing
      • Integrated Marketing Communication
      • From Advertorials to Native Advertising
      • Is Anyone Watching Television Ads?
      • Mobile Advertising
      • Product Placement
      • Social Chicken Sandwiches
    • Chapter Review
    • Key Terms
    • Review Questions
  • Chapter 13 Public Relations: Interactions, Relationships, and the News
    • The Growth of Public Relations
      • World War I: The Federal Government Starts Using Public Relations
      • Public Relations Becomes a Profession
    • The Business of Public Relations
      • The Public Relations Process
        • Research
        • Objectives
        • Programming
        • Evaluation
        • Stewardship
    • The Publics
      • Crisis Communication
        • Principles of Crisis Communication
        • The Tylenol Scare
        • The Exxon Valdez and BP Oil Spills
    • Public Relations Goes Online
      • Social Media—Interacting Directly With Your Publics
        • Domino’s: Fighting Back Against Social Media
      • IMC & Coca-Cola Freestyle
    • Public Relations and Society
      • Spin Control: A More Personal Form of Public Relations
    • Public Relations and the Civil Rights Movement
    • Chapter Review
    • Key Terms
    • Review Questions
• Part V Regulation and Control of the Media
  • Chapter 14 Media Law: Free Speech and Fairness
    • The Development of a Free Press
      • The Roots of American Free Speech
      • Limits on Free Speech
        • The Post-9/11 Era
    • Libel and Protection of Individuals
      • Truth, Privilege, and Opinion
      • New York Times Co. v. Sullivan
      • Libel and Public Figures
      • Libel and Social Media
      • Recent Libel Cases
    • Invasion of Privacy
      • Social Media and Privacy
      • Privacy and Your Smartphone
    • Free Press/Fair Trial
      • Cameras in the Courtroom
    • Controlling the Press
      • Prior Restraint
        • The Pentagon Papers
      • Journalists and the Police
      • Free Speech and Students
      • Obscenity
        • Roth v. United States
        • Miller v. California
        • Obscenity in the Information Age
    • Copyright and Regulation of the Media Industry
      • The Rise and Fall of Broadcast Regulation
        • Mandating Fairness on the Air
        • The Telecommunications Act of 1996
      • Net Neutrality
    • Chapter Review
    • Key Terms
    • Review Questions
  • Chapter 15 Media Ethics: Truthfulness, Fairness, and Standards of Decency
    • Ethical Principles and Decision Making
      • Aristotle: Virtue and the Golden Mean
      • Kant: The Categorical Imperative
      • John Stuart Mill: The Principle of Utility
      • John Rawls: The Veil of Ignorance
      • Hutchins Commission: Social Responsibility Ethics
      • The Bok Model for Ethical Decision Making
    • Truthfulness and the News
      • Catching Fabrications
        • Lying About Who You Are
      • Disclosing Conflicts of Interest
      • Recognizing Fake News Is Consumer Responsibility
      • Audio, Photos, Video and the Truth
    • Mistakes and Consequences in the News
      • Reporting on Presidential Use of Offensive Language
      • When News Moves Too Fast: Kobe Bryant’s Death
      • There Is No “They”: Sago Mine Disaster
      • Ethics Enforcement
        • The Ombudsman
        • Codes of Ethics
    • Ethics and Persuasive Communication
      • Ethics in Public Relations
        • Conducting War Through Public Relations
        • Whom Do You Serve: The Client or the Public?
    • Media and Representation
      • Attacks on Women Through Online Media
    • Chapter Review
    • Key Terms
    • Review Questions
• Glossary
• Notes
• Index

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