Efnisyfirlit

• Contents at a Glance
• Table of Contents
• Introduction
  • About This Book
  • Foolish Assumptions
  • Icons Used in This Book
  • Beyond the Book
  • Where to Go from Here
• Part I: Preparing for Your Job Search
  • Chapter 1: The Lowdown on Social Media for Job Hunters
    • Discovering Why Managing Your Online Presence Is Important
    • Getting Ready to Start Your Search
    • Standing Out with a Personal Brand
    • Putting Your Résumé Online
    • Expanding Your Online Presence
    • Going Proactive, the Social Media Way
  • Chapter 2: Setting Yourself Up for a Successful Job Search
    • Developing Achievable Goals for Your Job Search
    • Setting Up a Home Office for Your New “Job”
    • Managing Your Time in a Way That’s Right for You
    • Taking Advantage of Some Tools to Organize Your Search
    • Staying Motivated throughout Your Job Search
  • Chapter 3: Reviewing the Essentials of Online Networking
    • Making Connections through In-Person and Online Networking
    • Looking at The Do’s and Don’ts of Online Networking
    • Taking Advantage of Your Connections’ Connections
    • Keeping a List of Online Networks You’ve Joined
    • Remaining Active in Your Network Even after You Land a Job
• Part II: Marketing Yourself with a Personal Brand
  • Chapter 4: Personal Branding 101
    • Discovering What Your Personal Brand Is and Why It’s Essential
    • Understanding How Social Media Affects Your Brand
    • Discovering the Elements of a Personal Brand
    • Getting to Know Who You Really Are
    • Looking at Your Market
    • Gathering Feedback for an Outside Perspective
  • Chapter 5: Crafting Keywords, Value Statements, and More
    • Conducting Keyword Research to Capture Attention
    • Putting Together the Value Statement
    • Transferring Your Value Statement to Social Networks
    • Creating a Professional E-mail Address and Username
  • Chapter 6: Blogging Your Way to a Job Interview
    • Developing Your Content Strategy
    • Blogging as the Expert on Your Own Site
    • Scoring a Guest-Blogger Gig
  • Chapter 7: Facing Your Online Reputation
    • Reviewing Your Online Reputation
    • Using a Paid Reputation Service
    • Improving Your Reputation and Increasing Your Visibility
    • Monitoring Your Reputation
• Part III: Crafting Web Résumés with LinkedIn, Video, and More
  • Chapter 8: Updating Your Résumé for an Online Audience
    • Understanding the Real Function of a Hard-Copy Résumé
    • Grasping the Benefits of Online Résumés
    • Customizing Your Online Résumé
    • Generating a Plain-Text Résumé
    • Looking at Tools That Make Your Résumé Sparkle
    • Embracing the Modern Recommendation
  • Chapter 9: Using LinkedIn to Put Your Best Profile Forward
    • Understanding Why LinkedIn Is So Important
    • Surveying the Elements of a Winning Profile
    • Getting Your Profile in Tiptop Shape
    • Examining and Expanding Your Network
    • Discovering Secret Ninja Moves for Your LinkedIn Profile
    • Exploring Other LinkedIn Features
  • Chapter 10: Producing a Compelling Video Résumé
    • Video Résumés 101
    • Presenting the Chief Components of a Good Video Résumé
    • Ensuring Your Video Résumé Stands Out
    • Concluding the Video
    • Producing Your Video and Tying Up Loose Ends
    • Making Your Video Available
  • Chapter 11: Casting a Wide Net with Other Online Résumés
    • Understanding the Benefits of Online Résumés
    • Creating Your Multimedia Résumé
    • Rethinking the Traditional Résumé Format
    • Claiming Your Simple One-Page Portal
    • Building a Résumé as a Website
• Part IV: Using Twitter, Facebook, and Other Sites to Find a Position
  • Chapter 12: Uncovering the Hidden Job Market with Twitter
    • Tweeting Your Way to the 21st Century
    • Discovering How Twitter Can Help You Find a Job
    • Setting up Your Twitter Profile for Job Searching
    • Knowing What (And What Not) to Share
    • Growing Your Followers and Friends
    • Seeking a Job, Tweeple-Style
    • Time-Saving Secrets for Using Twitter Efficiently
  • Chapter 13: Using Facebook as a Job Hunter
    • Getting the 411 on How Facebook Really Works
    • Discovering Why Facebook Needs to Be a Component of Your Job Search
    • Protecting Your Private Life
    • Presenting the Missing Facebook Manual for Earnest Job Seekers
    • Essential Facebook Apps for Job Seekers
  • Chapter 14: Getting Familiar with Other Networks for Job Hunters
    • Making Yourself Easy to Find
    • Choosing the Right Networks to Join
    • Emerging Social Networks That Are Worth Your While
    • Using Your Phone to Get Hired: Mobile Recruiting Trends
    • Focusing on International Networking Forums
    • Browsing Networking Sites for Visual Creative Professionals
• Part V: Executing Your Proactive Social Media Job Hunt Strategies
  • Chapter 15: Triangulating Opportunities, Companies, and People to Target
    • Taking Advantage of Niche Job Boards to Find Opportunities
    • Hello, Hiring Manager! Finding Decision Makers through Key Social Sites
    • Spying on Hiring Managers before They Spy on You
    • Asking Your Social Media Network for Help
    • Organizing All the Data You Gather
  • Chapter 16: Discovering a Company’s Needs
    • Staying on Top of Industry News with the Help of Social Media
    • Following Companies through Their Social Networking Sites
    • Drawing Conclusions about a Company’s Needs and Your Fit
  • Chapter 17: Embracing the Informational Interview for an Insider Advantage
    • Tracking Down the People with the Information You Want
    • Asking for a Meeting the Right Way
    • Conducting an Informational Interview That’s a Win-Win for Everyone
    • Thanking Your Contact, Social Media Style
  • Chapter 18: Engaging with Hiring Managers through Social Media
    • Reaching Out to the People with the Power to Hire You
    • “Apply First”: Dealing with HR’s Insistence on Following the Rules
    • Helping Out Your Application
    • Turning Rejection into a Chance to Improve
• Part VI: The Part of Tens
  • Chapter 19: Ten Ways the Job Search Has Evolved in the 21st Century
    • The First Page of Google Has Become Your New Résumé
    • A Summary Is Enough
    • Social Proof Is a Must
    • Résumés and Cover Letters Aren’t Read on Paper Anymore
    • Relationships First, Résumés Second
    • Employers Only Care about What They Want
    • Gaps in Employment Are Okay
    • Nouns Are the New Currency
    • Everyone Has a Personal Brand
    • Employers Expect You to Be Prepared
  • Chapter 20: (Almost) Ten Ways to Stay Up-to-Date with Social Media Changes
    • Read Social Media News Sites
    • Set Up Weekly Summary Newsletters
    • View Real-Time Web Updates with RSS Feeds
    • Join a Local Club
    • Make New Technology-Savvy Friends
    • Listen to Podcasts
    • Watch Social Media TV
    • Read the Tweets from Pundits
    • Use Social Bookmarking
  • Chapter 21: Ten Common Mistakes People Make When Using Social Media
    • Forgetting That Social Media Is Just a Tool
    • Failing to Think of What Hiring Managers Need to See
    • Taking Before Giving
    • Being Inconsistent
    • Having an Incomplete or Outdated Online Presence
    • Revealing Too Little Personal Information
    • Not Understanding the Etiquette of the Networks They Use
    • Not Knowing Their Audience
    • Failing to Keep Up with Their Networks When They’re Employed
    • Ignoring Face-to-Face Networking
• Index
• About the Author

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