Efnisyfirlit

• Cover
• Title Page
• Copyright
• About the Authors
• Preface
• Contents in Brief
• Contents
• Part One Opportunity Identification and Selection
  • Chapter 1 The Strategic Elements of Product Development
    • Setting
    • The Importance of New Products
    • Globalization and New Product Development
    • How Product Development Is Different
    • What Is a New Product, and What Leads to Success?
    • Does This Field of Activity Have a Unique Vocabulary?
    • Does the Field of New Products Offer Careers?
    • The Strategic Elements of Product Development
    • The Basic New Products Process
    • The Other Strategic Elements
    • Product Development in Action
    • Summary
  • Chapter 2 The New Products Process
    • Setting
    • The LEGO New Products Saga
    • Agile Product Development
    • Speeding the Product to Market
    • New-to-the-World Products
    • Disruptive Innovation
    • The Role of the Serial Innovator
    • Spiral Development and the Role of Prototypes
    • Closing Thoughts about the New Products Process
    • Summary
    • Case: Oculus Rift
    • Case: The Levacor Heart Pump
  • Chapter 3 Opportunity Identification and Selection: Strategic Planning for New Products
    • Setting
    • A Product Strategy for a “Company within a Company”
    • New Product Strategy Inputs and Identifying Opportunities
    • Product Portfolio Analysis: The New Product’s Strategic Fit
    • Summary
    • Case: Adidas Ultraboost X Parley Shoes
    • Case: The Honda Element
• Part Two Concept Generation
  • Chapter 4 The Product Concept and Ready-Made New Product Ideas
    • Setting
    • Preparation
    • Important Sources of Ready-Made New Product Ideas
    • Summary
    • Case: Google Glass
    • Case: Indiegogo
    • Case: Aquafresh White Trays
  • Chapter 5 New Product Ideas: The Problem Find-Solve Approach
    • Setting
    • The Overall System of Internal Concept Generation
    • Gathering the Problems
    • Summary
    • Case: Creative Customer Problem Solving
  • Chapter 6 New Product Ideas: Analytical Attribute Approaches
    • Setting
    • Understanding Why Customers Buy a Product
    • Summary
    • Case: Comparing Smartphones (A)
    • Case: Ray-Ban
    • Case: Rubbermaid
• Part Three Concept/Project Evaluation
  • Chapter 7 Concept Evaluation and Testing
    • Setting
    • What’s Going On in the New Products Process?
    • Concept Testing and Development
    • Conclusions
    • Summary
    • Case: Concept Evaluation at Amazon
    • Case: Domino’s
    • Case: Comparing Smartphones (B)
  • Chapter 8 The Full Screen
    • Setting
    • Purposes of the Full Screen
    • The Scoring Model
    • Special Aspects
    • Summary
    • Tesla (A)
  • Chapter 9 Sales Forecasting and Financial Analysis
    • Setting
    • Sales Forecasting for New Products
    • Forecasting Sales Using Traditional Methods
    • Forecasting Sales Using Purchase Intentions
    • Forecasting Sales Using the A-T-A-R Model
    • Techniques for Forecasting Product Diffusion
    • Observations on Forecasting Models
    • Problems with Sales Forecasting
    • Summary
    • Case: Bay City Electronics
    • Case: Mercedes Benz
  • Chapter 10 Product Protocol
    • Setting
    • The Product Protocol
    • Purposes of the Protocol
    • Protocol’s Specific Contents
    • Summary
    • Case: Product Protocol for Entrepreneurs
    • Case: DuPont
• Part Four Development
  • Chapter 11 Design
    • Setting
    • What Is Design?
    • Design-Driven Innovation
    • The Role of Design in the New Products Process
    • Prototype Development
    • Managing the Interfaces in the Design Process
    • Improving the Interfaces in the Design Process
    • Computer-Aided Design and Design for Manufacturability
    • Continuous Improvement in Design
    • Summary
    • Case: The IDEA Awards
  • Chapter 12 Development Team Management
    • Setting
    • What Is a Team?
    • Structuring the Team
    • Managing Globally Dispersed Teams
    • Summary
    • Case: Provo Craft
    • Case: Ford Fusion
  • Chapter 13 Product Use Testing
    • Setting
    • The Role of Marketing During Development
    • Is Product Use Testing Really Necessary?
    • Summary
    • Case: Chipotle
    • Case: Product Use Testing for New Consumer Nondurables
• Part Five Launch
  • Chapter 14 Strategic Launch Planning
    • Setting
    • The Strategic Givens
    • Revisiting the Strategic Goals
    • Strategic Platform Decisions
    • Branding and Brand Management
    • Summary
    • Case: Tesla (B)
    • Case: Comparing Smartphones (C)
  • Chapter 15 Implementation of the Strategic Plan
    • Setting
    • The Launch Cycle
    • Launch Tactics
    • A-T-A-R Requirements
    • Summary
    • Case: Coca-Cola Life
  • Chapter 16 Market Testing
    • Setting
    • The Market Testing Decision
    • Summary
    • Case: Chick-fil-A
  • Chapter 17 Launch Management
    • Setting
    • What We Mean by Launch Management
    • The Launch Management System
    • A Sample Launch Management Plan
    • Launch Management and Knowledge Creation
    • Product Failure
    • Summary
    • Case: Gillette
  • Chapter 18 Public Policy Issues
    • Setting
    • Bigger Picture: A Cycle of Concerns
    • Current Problem Areas
    • Product Liability
    • Sustainability and the Environment
    • Product Piracy
    • Designing Products for Emerging Markets
    • The Underlying Issues
    • Summary
    • Case: Clorox Green Works
    • Case: Sustainability and the Fashion Industry
    • Case: CSR at Starbucks
• Appendix A Sources of Ideas Already Generated
• Appendix B Other Techniques of Concept Generation
• Index

UM RAFBÆKUR Á HEIMKAUP.IS

Bókahillan þín er þitt svæði og þar eru bækurnar þínar geymdar. Þú kemst í bókahilluna þína hvar og hvenær sem er í tölvu eða snjalltæki. Einfalt og þægilegt!

Rafbók til eignar
Rafbók til eignar þarf að hlaða niður á þau tæki sem þú vilt nota innan eins árs frá því bókin er keypt.

Þú kemst í bækurnar hvar sem er
Þú getur nálgast allar raf(skóla)bækurnar þínar á einu augabragði, hvar og hvenær sem er í bókahillunni þinni. Engin taska, enginn kyndill og ekkert vesen (hvað þá yfirvigt).

Auðvelt að fletta og leita
Þú getur flakkað milli síðna og kafla eins og þér hentar best og farið beint í ákveðna kafla úr efnisyfirlitinu. Í leitinni finnur þú orð, kafla eða síður í einum smelli.

Glósur og yfirstrikanir
Þú getur auðkennt textabrot með mismunandi litum og skrifað glósur að vild í rafbókina. Þú getur jafnvel séð glósur og yfirstrikanir hjá bekkjarsystkinum og kennara ef þeir leyfa það. Allt á einum stað.

Hvað viltu sjá? / Þú ræður hvernig síðan lítur út
Þú lagar síðuna að þínum þörfum. Stækkaðu eða minnkaðu myndir og texta með multi-level zoom til að sjá síðuna eins og þér hentar best í þínu námi.



Fleiri góðir kostir
- Þú getur prentað síður úr bókinni (innan þeirra marka sem útgefandinn setur)
- Möguleiki á tengingu við annað stafrænt og gagnvirkt efni, svo sem myndbönd eða spurningar úr efninu
- Auðvelt að afrita og líma efni/texta fyrir t.d. heimaverkefni eða ritgerðir
- Styður tækni sem hjálpar nemendum með sjón- eða heyrnarskerðingu