Efnisyfirlit

• Cover Page
• Half Title
• Title Page
• Copyright Page
• About The Authors
• Preface
• Acknowledgments
• 1 Globalization
  • Introduction
  • 1.1 What Is Globalization?
    • Globalization of Markets
    • Globalization of Production
  • 1.2 The Flat World, Round World Globalization Debate
    • Two Sides of the Globalization Coin
  • 1.3 Uncertain Global Business Landscape and Re-Globalization Debate
    • Changing Perspectives on Globalization
  • 1.4 Governing Globalization
  • 1.5 Managing Globalization
    • Emerging Markets
    • Multinational Corporations
  • Summary
  • Case Study: Export Restrictions and Global Food Crisis
  • Critical Thinking Questions
  • Endnotes
• 2 International Business Analytic Tools
  • Introduction
  • 2.1 Why International Business?
    • Increased Sales
    • New Resources
    • Reduced Risk
  • 2.2 External Environment
    • Political Factors
    • Economic Factors
    • Sociocultural Factors
    • Technological Factors
  • 2.3 Internal Environment
    • Country Entry
    • Strategy
    • Organization
    • Leadership
  • Summary
  • Case Study: AI in Amazon
  • Critical Thinking Questions
  • Endnotes
• 3 Political Systems
  • Introduction
  • 3.1 The Political Spectrum
    • Individualism
    • Collectivism
  • 3.2 Political Risks
    • Macro Political Risk
    • Micro Political Risk
    • Direct and Indirect Effects of Political Risk
    • The Constant Challenge of Managing Political Risk
  • 3.3 Measures of Political Freedom
    • The Freedom House and Heritage Foundation Measures
  • 3.4 Governmental Involvement in Business
    • When Governments Relax Their Policies
  • Summary
  • Case Study: Background on the Banana Industry
  • Critical Thinking Questions
  • Endnotes
• 4 The Legal Environment
  • Introduction
  • 4.1 Differing Legal Systems
    • The Rule of Law
    • Three Different Levels of Law
    • Types of Legal Systems
    • International Law
    • The Effect of the Enforcement of Laws on International Business
  • 4.2 Common Legal Issues for International Business
    • Increasing Wealth Through Regulatory Changes
    • Product Liability
    • Property Rights and Intellectual Property
  • 4.3 Illegal Versus Unethical Conducts
    • Ethics
    • International Business and a Reactive Versus Proactive Response to Ethical Dilemmas
  • 4.4 Important International Laws
    • The Foreign Corrupt Practices Act
    • e-Commerce and Data Privacy
  • Summary
  • Case Study: Intellectual property: Vodacom “Please Call Me” case
  • Critical Thinking Questions
  • Endnotes
• 5 Economic Systems
  • Introduction
  • 5.1 Understanding Economic Systems
  • 5.2 Measuring Outputs
    • Gross Domestic Product
    • Gross National Product
    • Other Measures of Prosperity and Opportunity
    • The Components of GDP
  • 5.3 Governmental Economic Controls
    • Monetary Policy
  • 5.4 Currency Fluctuation and Concentration Effects
    • Purchasing Power Parity and the Law of One Price
    • The Gini Coefficient
  • Summary
  • Case Study 1: President Trump’s Attempts to Direct Monetary Policy for the United States
  • Case Study 2: Russia’s Ruble Is not Rubble
  • Critical Thinking Questions
  • Endnotes
• 6 Currency and Foreign Exchange
  • Introduction
  • 6.1 What Is Money?
  • 6.2 Understanding Exchange Rates
    • What Institutions Facilitate Foreign Exchange?
    • Determining Exchange Rates
    • Undervalued or Overvalued Currency
  • 6.3 The Consequences of Undervalued or Overvalued Currencies for International Businesses
    • Undervalued Currency
    • Overvalued Currency
  • 6.4 Understanding and Managing Exchange Rate Risks
    • Managing Exchange Rate Risks
    • Predicting Exchange Rate Shifts
  • Summary
  • Case Study 1: Libra—The Next Bitcoin?
  • Case Study 2: Digital Currencies and China’s Moves
  • Critical Thinking Questions
  • Endnotes
• 7 Trade Theories
  • Introduction
  • 7.1 Theories of Trade
    • Interventionist Theories
    • Free-Trade Theories
    • Trade Pattern Theories
    • Using Trade Theory as a Global Manager
  • 7.2 Trade Imbalances and Their Consequences
    • The Balance of Trade
    • Why Trade Imbalances Exist and Persist?
    • What About the U.S. Dollar and International Trade?
  • 7.3 Patterns of Trade: Increased Regionalization
    • Global Integration
    • Policy Implications of the WTO
    • Bilateral Trade Agreements
    • Regional Trade Agreements
    • ASEAN: Shared Vision-Shared Dreams
    • Other Forms of Trade Agreements
  • 7.4 Government Policies Directed at Trades
  • Summary
  • Case Study: USMCA and Polaris
  • Critical Thinking Questions
  • Endnotes
• 8 Culture
  • Introduction
  • 8.1 What Is Culture?
    • What Is Culture?
    • Determinants of Culture
  • 8.2 What Does Culture Mean for Business?
    • Social Stratification
    • Work Motivation
    • Relationship Preferences
    • Risk-Taking Behavior
    • Information
  • 8.3 Managing Cultural Differences
    • Recognize Differences
    • Respect Differences
    • Reconcile Differences
  • 8.4 Building Cultural Intelligence
    • Assessing Cultural Intelligence
    • Improving Cultural Intelligence
  • Summary
  • Case Study: Microsoft Reaffirms the Role of Diversity and Inclusion in Their Corporate Culture
  • Critical Thinking Questions
  • Endnotes
• 9 Sustainability
  • Introduction
  • 9.1 What Is Sustainability?
    • Sustaining Sustainability
    • Climate Change
    • Resource Constraints
  • 9.2 Fighting Short-Termism
    • Sources of Short-Termism
    • Fighting Short-Termism
  • 9.3 Collaborating for Sustainability
    • Why Companies Want to Collaborate
    • How to Collaborate Successfully
  • 9.4 Sustainability and Innovation
    • Stage 1: View Compliance as Opportunity
    • Stage 2: Make Value Chains Sustainable
    • Stage 3: Design Sustainable Products and Services
    • Stage 4: Develop New Business ­Models
  • Summary
  • Case Study: Sustainable Fashion at H&M
  • Critical Thinking Questions
  • Endnotes
• 10 Poverty
  • Introduction
  • 10.1 Causes and Consequences of Global Poverty
    • The Poverty Trap
    • Risks of Poverty
  • 10.2 Traditional Responses to Poverty
    • Poverty Programs
    • Other Types of Organizations That Fight Poverty
  • 10.3 A Business Response to Poverty
    • The Poor as a Social Responsibility
    • The Poor as Profitable Clients
    • Base of the Pyramid Strategies
    • Reverse Innovation
    • The Poor as Entrepreneurial Producers
  • 10.4 Doing Well and Doing Goods
  • Summary
  • Case Study: Poverty Eradication through Sustainable Agriculture: Lessons from Ghana
  • Critical Thinking Questions
  • Endnotes
• 11 Technological Change and Infrastructure
  • Introduction
  • 11.1 Technology as Physical Infrastructure
    • Raw Materials
    • Manufacturing Equipment
    • Transportation Networks
    • Energy Resources
  • 11.2 Technology of Information Infrastructure
    • Communication Technologies
    • Internet Speed
    • Peer-to-Peer and the Shared Economy
    • Data Storage and Processing Technologies
  • 11.3 Technology of Human Infrastructure
    • Education
    • Corporate Training and Development
    • Industry, Education, and Government
  • 11.4 Technology Trends in International Business
    • Digital Transformation—The Burgeoning Phenomenon
  • Summary
  • Case Study: Mobileye Driverless Tech and Global Partnerships
  • Critical Thinking Questions
  • Endnotes
• 12 Global Innovation and Intellectual Property
  • Introduction
  • 12.1 Innovation as a Tool for Global Growth
    • Three Kinds of Innovation
    • Risks of Market-Creating Innovation
  • 12.2 Investing in Innovation
    • From Local to Global Innovation
    • Innovation as a Human Capital Endeavor
  • 12.3 Driving a Culture of Innovation
    • Foundations of Culture
    • The Innovator’s Imperative
  • 12.4 Protecting Intellectual Property
    • Patents
    • Copyrights
    • Trademarks
    • Trade Secrets
    • International Bodies and Laws Governing IP
    • The Difficulty of Enforcement
  • Summary
  • Case Study: How China Innovates
  • Critical Thinking Questions
  • Endnotes
• 13 Country Selection and Entry Modes
  • Introduction
  • 13.1 Deciding Which Foreign Markets to Enter
    • The Liability of Foreignness
    • First-Mover Advantage
    • Following Clients Globally
  • 13.2 Entry Modes
    • Exporting
    • Turnkey Operations
    • Licensing
    • Franchising
    • Joint Ventures
    • Wholly Owned Subsidiary
  • 13.3 Make, Ally, or Buy
    • Make
    • Ally
    • Buy
  • Summary
  • Case Study: What Is Uber’s Market Entry Strategy?
  • Critical Thinking Questions
  • Endnotes
• 14 International Strategy
  • Introduction
  • 14.1 What Is Strategy?
    • Value Creation and Capture
    • Strategic Positioning
    • Value Chain Analysis
  • 14.2 Becoming Locally Responsive
    • Advantages of Being Locally Responsive
    • Disadvantages of Being Locally Responsive
  • 14.3 Achieving Global Integration
    • Advantages of Being Globally Integrated
    • Disadvantages of Being Globally Integrated
  • 14.4 Choosing an International Strategy
    • Multidomestic Strategy
    • Meganational Strategy
    • Transnational Strategy
  • Summary
  • Case Study 1: Hyundai International Strategy for Europe
  • Case Study 2: Qualtrics’ Strategy after SAP
  • Critical Thinking Questions
  • Endnotes
• 15 International Organizational Structures
  • Introduction
  • 15.1 Types of Organizational Structures
    • Functional Structure
    • Divisional Structure
    • Matrix Structure
    • Network Structure
  • 15.2 Informal Organizational Controls
    • Company Culture
    • Control Systems
    • Incentives as Control
  • 15.3 Reducing The Need for Coordination Among Subsidiaries: Virtual Organizations, Standards, and Modularity
    • Virtual Organizations
    • Technology Standards
    • Modularity
  • 15.4 Horizontal Subsidiary Coordination
  • Summary
  • Case Study: Should Tesla Keep Its Partnership with Panasonic?
  • Critical Thinking Questions
  • Endnotes
• 16 Global Leadership
  • Introduction
  • 16.1 What Is Global Leadership?
    • The Global Context of Leadership
    • The Need for Global Leadership
  • 16.2 Global Leadership Competencies
    • General Competencies
    • Company-Related Competencies
    • Location-Related Competencies
  • 16.3 Building Global Leadership Competencies in Others
  • 16.4 Building Global Leadership Competencies in Yourself
    • Find Academic Environments That Encourage Global Development
    • Seek Opportunities at Work and Ask for Help
    • Be Patient and Flexible
  • Summary
  • Case Study: Silvio Napoli in India
  • Critical Thinking Questions
  • Endnotes
• 17 Global Marketing
  • Introduction
  • 17.1 Global Market Segmentation
  • 17.2 Standardization Versus Differentiation in International Marketing
    • Standardization of the Marketing Mix
    • Differentiation of the Marketing Mix
    • Glocalization
  • 17.3 Global Branding
    • Building Brand Awareness
    • Brand Image
    • Brand Loyalty
    • Brand Equity
    • Benefits of a Global Brand
    • Downsides of a Global Brand
  • 17.4 Global Pricing and Distribution
    • General Pricing Strategies
    • Other Factors Affecting Global Pricing
    • Distribution Strategies
  • Summary
  • Case Study: The Growth of Domino’s Pizza Through International Marketing
  • Critical Thinking Questions
  • Endnotes
• 18 Global Operations and Supply-Chain Management
  • Introduction
  • 18.1 Global Procurement
    • Advantages of Global Procurement
    • Disadvantages of Global Procurement
    • Outsourcing and Offshoring
  • 18.2 Global Production
    • Advantages of Making
    • Disadvantages of Making
    • Location
    • Relocation
  • 18.3 Global Supply Chains
    • Improving Global Supply-Chain Management
    • Information Technologies
  • 18.4 Using Data Analytics to Improve Supply Chain
    • Applications of Data Analytics
    • Improving Performance
    • Emerging Global Supply-Chain Strategies Post COVID-19
  • Summary
  • Case Study: Toyota and the Return of Inventory
  • Critical Thinking Questions
  • Endnotes
• 19 Global Human Resource Management
  • Introduction
  • 19.1 The Global HR Wheel
    • Human Capital Portfolio
    • HR Practices
    • Focusing on Organizational Outcomes
  • 19.2 Human Capital in the Global Context
    • Local Human Capital
    • Subsidiary Human Capital
    • Corporate Human Capital
    • International Human Capital
  • 19.3 Meeting Strategic Objectives Through Human Capital
    • The Multidomestic Strategy
    • The Meganational Strategy
    • The Transnational Strategy
  • 19.4 Tasks of the Global HR Function
    • Contributing to Business Decision Making
    • Providing HR Expertise
    • Delivering HR Services
  • Summary
  • Case Study: Time for Realignment: Developing a Culture of Transparency at MX across the Pond
  • Critical Thinking Questions
  • Endnotes
• 20 Global Finance and Accounting
  • Introduction
  • 20.1 Financing International Trade and Investment
    • International Banking
    • International Bond Markets
    • International Stock Markets
  • 20.2 Capital Budgeting for Multinational Companies
    • The Parent Firm’s Capital Budgeting Decisions
    • The Cost of Capital: Domestic Versus Global
  • 20.3 International Accounting Standards
    • Generally Accepted Accounting Principles
    • International Financial Reporting Standards
  • 20.4 Global Tax Matters
    • Corporate Income Tax
    • Transfer Pricing
  • Summary
  • Case Study: Microsoft’s Failed Acquisition of Nokia
  • Critical Thinking Questions
  • Endnotes
• Glossary
• Index
• EULA

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