Efnisyfirlit

• Cover
• Praise for Influencers & Revolutionaries
• Influencers & Revolutionaries
• Contents
• Acknowledgements
• Introduction
  • Chapter guide
• 1 Classic innovation theory and current leading-edge thinking
  • Defining innovation and the innovative organization
  • Building a culture of innovation
  • Summary
• 2 The disruptors disrupted. What next for adland?
  • The attack of the consultancies, and future agency roles
  • Brand purpose or ‘toxic pomposity?
  • The rebels
  • Influencer marketing and false authenticity
  • Charlatans and rogue managers
  • Summary
• 3 The future of retail and the future home
  • The consumer and the environment
  • Ethics and innovation
  • Environmentalism meets fashion and luxury
  • Crocodiles and supply chains
  • Luxury brands and the ultimate luxury store
  • The future home and the Internet of Things
  • The kitchen of the future
  • Entertainment
  • Summary
• 4 How the food and drink industries leverage catalytic trends
  • Radical restaurants and truth machines
  • From local foraging to global traditions
  • We have to change what we eat and drink
  • From impossible foods to experience dining to snackification
  • From Public Enemy No 1 to customized sustainable design
  • Smart packaging and holistic thinking
  • Summary
• 5 The wellness economy meets the lifestyle industry
  • Health is everything
  • Trust and transparency
  • Algorithmic interpretations and personal control
  • Product and service innovation – back to the future
  • Mental health, and combating anxiety
  • Play and community
  • Communicating a health message
  • The D-word
  • Summary
• 6 Smart cities, the IoT and connected living
  • Urban tensions
  • Empathy and inclusion
  • The rise and rise of secondary cities
  • Security
  • Environmentalism: ‘tell the truth, and act like it’s real’
  • Megacities and smart cities
  • Mobility ‘connected, shared and self-driving’
  • Summary
• 7 Intelligent and sustainable: a new era of tourism and mobility
  • Homogenized travel and ‘social media similarity’
  • Cruise ships and Tesla ships
  • Hotels: cultural hubs, smart rooms and community integration
  • Business not as usual, and sci-fi futures
  • Airlines, airships, air taxis and spacecraft
  • The life, death and rebirth of the automobile
  • Autonomous vehicles, connected cars, electrification and shared mobility
  • Sharing, insurance and the ‘Third Transportation Revolution’
  • Trains and ‘the fifth mode of transport’
  • Summary
• 8 The transformation of entertainment by technology, experiences and personalization
  • Play is a space where the past and future have no meaning
  • Gaming: next-generation consoles, cloud-based gaming wars, eSports and ethics
  • Sport: AR and VR full immersion experiences and cause-based campaigning
  • Television: the rise of the disruptors, mobile-based viewing and Smart TV
  • Radio: community engagement, audience appeal and social media
  • Film and video: how online viewing has transformed content consumption
  • Music: the transformation of immersive, engaging and rewarding experiences
  • Festivals: the rise and rise of tech powered niche audience events
  • Summary
• 9 The future of work: goodbye to certainty and stability. Hello to Industry 4.0
  • Defining the issue…
  • Meanwhile: artificial intelligence, language interfaces and augmented reality
  • Diversity, inclusion and cognitive diversity
  • Rateocracy: from ‘owning’ to ‘attraction’
  • Generational issues: challenges and opportunities
  • Education and lifelong learning
  • Gender-specific
  • Emotional and empowering – the future workspace
  • Forget coworking, think proworking
  • Cultural planning and social action
  • Cultural clustering and the battle for authenticity
  • Brand purpose and a new social consciousness
  • The future work manifesto: ‘empowerment, flexibility, collaboration, empathy and autonomy’
  • Summary
• 10 Fintech and insurtech, and the battle of choice vs privacy
  • Capitalism under attack, and the need for greater accountability
  • The sun rises in the East…
  • Hypertargeting meets privacy… and Libra
  • Gambling and open banking
  • Bitcoin, smart contracts, neobanks and… Extinction Rebellion
  • Big brands fight back, and criminal networks see an opportunity
  • Insurtech and ‘Policy 2.0’
  • Sharing, collaborating, pricing and not-for-profit
  • Summary
• Summary: The Influencers and Revolutionaries Innovation Manifesto
  • The Influencers and Revolutionaries Innovation Manifesto
• References and further reading
• Index
• Copyright

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