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SHORTLISTED: CMI Management Book of the Year 2018 - Innovation and Entrepreneurship Category In Your Creative Element helps readers identify a personal creativity formula for success, and kick-starts the creative journey. It provides personalized insights so that readers can develop their knowledge and skills and their own formula to unlock creativity and apply it in any context. In Your Creative Element is an original work on one of the hottest topics in business written by a creative director who has made it her business to unpick how and why creative ideas are born, develop and survive or die.
The author has identified 62 elements that affect creativity and has created a unique 'Periodic Table of Creative Elements'. This simple framework adds logic and science to the concept of creativity and can be explored by anyone to find which creative elements are most important to them and to transform their approach to creativity. Highly practical and packed with case studies and tips from creative experts and organizations including Google, Netflix, Pixar, the NHS, the United Nations and Twitter as well as some of the world's most successful advertising agencies, In Your Creative Element provides inspiration and practical advice for readers who recognize that creativity is essential for business success but who do not know where to begin to unlock their creative potential.
Annað
- Höfundur: Claire Bridges
- Útgáfa:1
- Útgáfudagur: 2016-12-03
- Hægt að prenta út 10 bls.
- Hægt að afrita 10 bls.
- Format:ePub
- ISBN 13: 9780749477332
- Print ISBN: 9780749477325
- ISBN 10: 0749477334
Efnisyfirlit
- Cover
- Praise for In Your Creative Element
- Title Page
- Dedication
- Contents
- About the author
- Contributors
- Acknowledgements
- Introduction
- Why I wrote this book and how to use it
- The periodic table of creative elements
- New radicals and creative thinking in the NHS
- The structure of the book and how to read it
- 01 Definitions
- Creative elements
- What is creativity?
- Creativity and innovation – one and the same?
- Novelty
- Idea
- Surprise
- Value
- Knowledge and evaluation
- Why defining creativity matters for your business
- The unknown
- Serendipity
- Art and science
- 02 The values of creative people
- Creative elements
- Creativity
- Curiosity
- Freedom
- Courage
- Fun
- Grit
- 03 The characteristics of creative people
- Creative elements
- Openness
- Ego
- Rebellion
- Self-belief
- Motivation
- Imagination and vision
- Vision
- Discipline
- Passion
- Failure
- 04 The creative mind
- Creative elements
- The unconscious mind
- The relaxed mind
- The wandering mind
- The associating mind
- Emotion
- Logic
- The analytical mind
- The prolific mind
- The improvising mind
- The insightful mind
- 05 Culture
- Creative elements
- Leadership
- Trust
- Time
- Idea support
- Debate
- Risk-taking
- Collaboration
- Environment
- 06 Purpose
- Creative elements
- Love and Joy
- Money
- Social good
- The B Corporation movement
- Culture
- 07 The creative process
- Creative elements
- Preparation
- Divergent and convergent thinking
- Design thinking
- Problem and question
- Brief
- Data
- Strategy
- Hunch
- Incubation
- Illumination and idea
- Pitch
- 08 The creative toolkit
- Tackling the blank page
- Problem-finding tools
- Idea-finding tools
- Solution-finding tools
- Technology and the future
- 09 Putting it all together
- The three elements you can’t ignore in order to develop your individual creativity
- The three elements you can’t ignore in order to develop team creativity
- The six elements you can’t ignore in order to develop organizational creativity – for leaders, management and HR teams
- Developing organizational creativity
- Author’s note
- Picture credits
- References
- Index
- Copyright
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- Gerð : 208
- Höfundur : 6339
- Útgáfuár : 2016
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