Efnisyfirlit

• Preface
• About the Editors and Contributors
• About AACRAO
• PART ONE: SETTING THE CONTEXT
  • CHAPTER 1 Origins of Strategic Enrollment Management
    • Defining Strategic Enrollment Management
    • A Brief History of Strategic Enrollment Management
    • Strategic Enrolment Management: A Structural Framework
    • The Future of Strategic Enrollment Management
    • References
  • CHAPTER 2 Understanding the Context
    • The Role of Postsecondary Sectors, Markets, and Public Policy
    • The Changing Characteristics of Students
    • Implications for Strategic Enrollment Managers
    • References
  • CHAPTER 3 Successful Strategic Enrollment Management Organizations
    • Organizational Structures and Relationships
    • SEM Functions
    • SEM Research
    • Organizing for Student Retention and Success
    • Conclusions
    • References
• PART TWO: CHOICE, MARKETS, AND ADMISSIONS
  • CHAPTER 4 Understanding Student College Choice
    • College Choice Theories
    • College Choice Factors
    • College Choice by Race/Ethnicity
    • Nontraditional Students
    • Timing of College Choice
    • Implications for Institutional Policies and Practices
    • References
  • CHAPTER 5 Markets and Market Niches
    • Finding Context
    • Zemsky's Foundational Work
    • Defining Market Structures and Position
    • Implications for Alpha College
    • Putting the “S” in Strategic Enrollment Management
    • Conclusion
    • References
  • CHAPTER 6 Admissions and Recruitment Marketing
    • What Is Marketing?
    • Marketing as an Exchange Process
    • The University as a Service Institution
    • The Importance and Role of Customer Satisfaction in the Recruitment Process
    • Marketing Is Everyone's Responsibility
    • A Word About Market Research
    • Creating Marketing Strategy: The Seven P's of Enrollment and Admission Efforts
    • Conclusion
    • References
  • CHAPTER 7 Understanding Transfer and Articulation
    • Transfer Student Research
    • Student Swirl and Transfer Patterns
    • Creating a Transfer Culture
    • Conclusion
    • References
  • CHAPTER 8 How Admission Decisions Get Made
    • Philosophy and Mission in Student Selection
    • Philosophical Bases for Admissions Decision-Making
    • Outside the Lines: Special Considerations and Claims on Admission Spaces
    • Equity, Fairness, and the Place of Race as a Consideration
    • How Decisions Get Made: Selection Processes
    • The Role and Effect of College Admission Plans in Selection
    • Toward the Future: Noncognitive Factors and twenty-first Century Skills
    • The National Attainment Agenda, Transfer Admission, and the Swirling Student
    • Conclusion
    • References
• PART THREE: PRICING AND FINANCIAL AID
  • CHAPTER 9 Economic Perspectives on Pricing and What It Means for SEM
    • Context
    • Basics of Supply and Demand
    • Practical Considerations: Demand and Supply in Multiple Pricing Contexts
    • Elasticities
    • Practical Considerations: Pricing Responsiveness and Revenue Impacts
    • Consumer Choice Theory
    • Practical Considerations: Pricing and Student Resources
    • Marginalism
    • Practical Considerations: Pricing and Decision-Making
    • Conclusion
    • Endnotes
    • References
  • CHAPTER 10 Understanding Financial Aid and Its Effects on Student Enrollments and Institutional Finance
    • Conceptual Framework
    • Sources of Aid
    • Financial Aid Policy
    • Conclusion
    • References
  • CHAPTER 11 Using Campus-Based Financial Aid Strategically
    • Different Approaches to Financial Aid
    • Definitions of Need
    • Packaging of Institutional Gift Aid
    • How Is Availability of Aid Communicated to Prospective Applicants?
    • Understanding Enrollment Behavior
    • Econometric Modeling
    • Using Models in Enrollment Analysis
    • Conclusion
    • References
  • CHAPTER 12 Budgets, Aid, and Enrollments
    • The Business Model of Higher Education
    • Budgets and Costs in Higher Education
    • The Changing Model of Higher Education Finance
    • The Role of SEM in Supporting Institutional and Student Success
    • References
• PART FOUR: STUDENT RETENTION, PERSISTENCE, AND SUCCESS
  • References
  • CHAPTER 13 New Context for Retention and Persistence
    • The Historical Roots of Institutional Retention
    • Institutional Success Versus Student Success
    • What Is Missing in the Persistence and Completion Literature
    • Developing and Using New Metrics with More Comprehensive Data
    • What Should Institutional Researchers and Enrollment Managers Be Doing Differently?
    • Conclusion
    • References
  • CHAPTER 14 Models of Student Retention and Persistence
    • Definitions of Terms
    • Theory and Practice
    • Examples of Theory to Practice Approaches
    • Recommendations for Selecting Student Success Models
    • Conclusion
    • References
  • CHAPTER 15 Students at Risk in Residential and Commuter Colleges and Universities
    • Profile of Students at Risk for Departure from Four-Year Commuter Colleges and Universities
    • Assumptions and Recommendations for the Continuous Vigilance of At-Risk Students in Four-Year Commuter Colleges and Universities
    • Profile of Students at Risk for Departure from Four-Year Residential Colleges and Universities
    • Assumptions and Recommendations for the Continuous Vigilance of At-Risk Students in Residential Colleges and Universities
    • Conclusion
    • References
  • CHAPTER 16 The Persistence of Students of Color
    • Statistics on the Graduation Rates of Students of Color
    • Theories of Minority Student Departure
    • Factors Related to the Retention of Students of Color
    • Recommendations for Enrollment Managers
    • References
  • CHAPTER 17 Nontraditional Students and Student Persistence
    • Multiple Identifiers of Nontraditionality
    • How Many Nontraditional Students Are There?
    • Persistence and Graduation Outcomes for Traditional versus Nontraditional Students
    • Why Focus on Nontraditional Students?
    • Conclusions and Principles of Practice: How Enrollment Managers Can Promote Nontraditional Student Persistence
    • Conclusion
    • References
  • CHAPTER 18 The Role of the Institution in Increasing College Student Persistence
    • The College Board Study on Student Retention: Two National Surveys
    • Conceptual Frameworks
    • Conclusions and Implications of the College Board Studies
    • Findings from the IPAS Implementation Studies
    • Conclusion
    • References
    • Note
• PART FIVE: THE IMPORTANT BACK ROOM
  • CHAPTER 19 Delivering Effective Admissions Operations
    • Organizational Structure
    • Staffing Opportunities
    • Space Management
    • Policy and Procedures
    • Technology and the Admissions Office
    • Communications
    • Assessment
    • Beyond the Admissions Office
    • Conclusion
    • References
  • CHAPTER 20 The Registrar of the Future
    • Do We Even Need a Registrar?
    • Registrars' SEM Expertise
    • The Registrar's Legal Role
    • Knowledge Management and Leadership
    • Conclusion
    • References
  • CHAPTER 21 The Role of Financial Aid Operations in Fostering Student and Institutional Success
    • Financial Aid Operations and SEM
    • The Importance of Operational Effectiveness
    • Operational Concepts
    • Campus-Wide Collaboration and Partnerships
    • Using Data to Measure Financial Aid Operations
    • Student Service
    • Staff Deployment and Training
    • Special Issues with Student Information
    • Technology
    • Conclusion
    • References
  • CHAPTER 22 The Role of Technology in Supporting SEM
    • History
    • Context
    • Technology and a SEM Environment Scan
    • Effective Technology Requires Self-Assessment
    • Successful Selection and Implementation of Technology
    • Administrative Structures
    • Conclusion
    • References
• PART SIX: DATA, POLICY, AND STRUCTURES
  • CHAPTER 23 Campus-Based SEM Research
    • SEM Research Structure
    • Case Study: Iowa State University's Enrollment Research Team
    • Conclusion
    • References
  • CHAPTER 24 Tracking SEM Policy Trends
    • History of the Federal Role in Higher Education
    • Race-Based Admissions in the Courts
    • National Education Commissions
    • Tracking SEM-Related Policy Trends
    • The Role of States
    • Moving Forward
    • Conclusion
    • References
  • CHAPTER 25 Strategic Thinking Enrollment Organizations
    • Understanding the Resource-Based View
    • In Practice: Identifying an Organization's Resources
    • Competitive Resources Outside of SEM Organizations
    • Allocating Attention in the SEM Organization
    • Leveraging an Entrepreneurial Orientation
    • In Practice: Measuring Entrepreneurial Orientation in the Admissions Office
    • Inside the Strategic-Thinking SEM Unit
    • Conclusion
    • References
  • CHAPTER 26 Emerging SEM Organizations for Graduate and International Students
    • The Emergence of SEM Organizations in Graduate and Professional Education
    • Emerging Graduate and Professional SEM Organizations
    • International Student Growth and SEM Organizations
    • Rankings Impact on International Student Choice
    • SEM Organizations for International Students
    • Changes to Expand Global Enrollments: Focus on English Instruction
    • Partnerships to Develop Stronger Student Pipelines and Affiliations
    • Need to Manage Recruiting Agencies and Commission-Based Services
    • Conclusion
    • References
• PART SEVEN: PUTTING THE PIECES TOGETHER
  • CHAPTER 27 Strategic Enrollment Planning
    • Strategic Planning and Change Management
    • The Nature of SEM Planning
    • A SEM Planning Model
    • Conclusion
    • References
  • CHAPTER 28 Trends in Strategic Enrollment Management
    • Demographic Changes and Their Effects on Institutions
    • Tuition Costs, Financial Aid, and Student Debt
    • Affirmative Action and Access for Whom?
    • Growing Government Regulation
    • Increased Competition
    • Changes, Changes, and the Evolution of SEM Organizations
    • And, of Course, Money, Money, Money
    • Conclusion
    • References
  • CHAPTER 29 Ethics and Strategic Enrollment Management
    • Synopsis of Previous Literature
    • Present and Future Issues
    • Case Studies and Opportunities for Reflection
    • Conclusion and Implications
    • Questions for Reflection
    • References
  • CHAPTER 30 Summing Up: The Present and Future Tense for SEM
    • Present Tense
    • The Future Tense
    • References
• Name Index
• Subject Index
• Advert
• End User License Agreement

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