Growth Hacking For Dummies
Lýsing:
Hack your business growth the scientific way Airbnb. Uber. Spotify. To join the big fish in the disruptive digital shark tank you need to get beyond siloed sales and marketing approaches. You have to move ahead fast—with input from your whole organization—or die. Since the early 2010s, growth hacking culture has developed as the way to achieve this, pulling together multiple talents—product managers, data analysts, programmers, creatives, and yes, marketers—to build a lean, mean, iterative machine that delivers the swift sustainable growth you need to stay alive and beat the competition.
Growth Hacking for Dummies provides a blueprint for building the machine from the ground-up, whether you’re a fledgling organization looking for ways to outperform big budgets and research teams, or an established business wanting to apply emerging techniques to your process. Written by a growth thought leader who learned from the original growth hacking gurus, you’ll soon be an expert in the tech world innovations that make this the proven route to the big time: iteration, constant testing, agile approaches, and flexible responses to your customers’ evolving needs.
Soup to nuts: get a full overview of the growth hacking process and tools Appliance of science: how to build and implement concept-testing models Coming together: pick up best practices for building a cross-disciplinary team Follow the data: find out what your customers really want You know you can’t just stay still—start moving ahead by developing the growth hacking mindset that’ll help you win big and leave the competition dead in the water!.
Annað
- Höfundur: Anuj Adhiya
- Útgáfa:1
- Útgáfudagur: 2020-03-19
- Hægt að prenta út 10 bls.
- Hægt að afrita 2 bls.
- Format:ePub
- ISBN 13: 9781119612162
- Print ISBN: 9781119612131
- ISBN 10: 1119612160
Efnisyfirlit
- Cover
- Introduction
- About This Book
- Foolish Assumptions
- Icons Used in This Book
- How This Book Is Organized
- Beyond the Book
- Other For Dummies Books
- Where to Go from Here
- Part 1: Getting Started with Growth Hacking
- Chapter 1: Defining Growth Hacking
- Defining Growth Hacking Goals
- Working through the Basics
- Recognizing the Distinctive Nature of Growth Hacking
- Steering Clear of Growth Hacking Obstacles
- Chapter 2: Building Growth Hacking Skills
- Determining the Growth Hacker’s Skill Set
- Inspecting the Growth Hacker’s Toolbox
- Seeing What Makes Growth Hackers Tick
- Chapter 3: Building Growth Teams
- Investigating Growth Team Structure
- Gauging the Impact of Growth Leads
- Looking at the Four Types of Organizational Cultures
- Strategic Priorities of Growth Teams
- Chapter 1: Defining Growth Hacking
- Chapter 4: Applying Customer Journey Frameworks
- Understanding Customer Journey Frameworks
- Using Tools to Visualize Customer Journeys
- Conducting a Growth Audit
- More Context on Tools
- Chapter 5: Diving into the Customer Journey
- So, How Do Users Find Out about Your Product, Anyway?
- Seeing What Excites Your Customers
- Onboarding versus Activation
- Landing That Repeat Customer
- Inspiring Users to Pull Out Their Wallets
- Turning Product Users into Product Proselytizers
- Chapter 6: Laying the Foundation for Growth
- Doing It Like a Scientist: Developing and Testing Hypotheses
- Identifying Your North Star Metric
- Understanding How Your Product Grows Today
- A Simple Growth Equation
- Chapter 7: Identifying Potential Opportunities for Growth
- Narrowing Your Sights
- Choosing the Best Ideas to Test
- Ensuring That You Have a Good Hypothesis
- Seeing How the Pieces Fit Together
- Chapter 8: Prioritizing Your Ideas before You Test Them
- The Importance of Prioritization
- Methodologies for Prioritizing Ideas
- General Criticisms of Simpler Frameworks
- Chapter 9: Testing Ideas and Learning from Them
- Working with Two Types of Tests
- Analyzing Results
- Acting on What You’ve Learned
- Chapter 10: Managing the Growth Process
- Establishing a Weekly Routine
- Setting the Ground Rules
- Moving to a Month-to-Month Schedule
- Taking the Long-Term Perspective
- Chapter 11: Laying the Right Foundation for Company-Wide Growth
- Taking Baby Steps
- Making Your CEO the Growth Advocate
- Sharing Is Better than Hoarding
- Chapter 12: Ten Key Benefits of the Growth Hacking Methodology
- A Focus on Process versus Tactics
- Cross-Functional Collaboration
- Organizational Alignment
- Data-Informed Decision-Making
- Improved Customer Focus
- A Better Understanding of Your Customers
- Improved Customer Experience
- A State of Constant Curiosity
- Better Product-Development Processes
- Greater Control because of Product-First Growth
- Chapter 13: Ten Things to Watch Out For
- Ignoring the Need to Constantly Evangelize Progress and Learning
- Not Sticking to the Growth Meeting Agenda
- Testing Things That Don’t Need to Be Tested (Right Now)
- Not Taking Big Enough Swings
- Blindly Copying What Others Have Done
- Measuring What You Did versus What You Learned
- Not Understanding the Opportunity Costs of Testing
- Having Lots of Tests That Yield Inconclusive Results
- Not Analyzing Your Tests in a Timely Fashion
- Not Checking on Whether the Gains Still Hold
- Chapter 14: Ten (+Twelve!) Key Resources to Continue Your Education
- GrowthHackers.com
- CXL Blog
- Optimizely Blog
- Conversion Sciences Blog
- Reforge Blog
- Brian Balfour’s Blog
- Andrew Chen’s Blog
- Intercom Blog
- Occam’s Razor Blog
- Analytics Demystified Blog
- MeasuringU Blog
- Online Behavior Blog
- Casey Winters’ Blog
- Kieran Flanagan’s Blog
- Growth Engineering Blog
- Widerfunnel Blog
- forEntrepeneurs Blog
- Mobile Growth Stack Blog
- Dan Wolchonok’s Blog
- Christoph Janz’s Blog
- The Amplitude Blog
- The Breakout Growth Podcast
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- Gerð : 208
- Höfundur : 16138
- Útgáfuár : 2020
- Leyfi : 380
