Efnisyfirlit

• Cover
• Endorsements
• Titlepage
• Dedication
• Contents
• List of figures and tables
  • Figures
  • Tables
• Foreword
• Preface
• Acknowledgements
• 01 Events – the changing environment
  • Defining an event
  • Case study 1.1 The importance of understanding the event-ness of the event
  • Classifications and categories of events
  • Size of the events industry
  • Structure of the events industry
  • Case study 1.2 The Delegate Wranglers – international networking
  • Relationships with other industry sectors
  • Case study 1.3 Hybrid events: A reflection on the pandemic and its impact on the long-term event landscape
• 02 The event planning model
  • Event planning process
  • Case study 2.1 Legacy and impact: the future of business events in Aotearoa New Zealand, April 2022
  • Phase 1: Research, concept development and screening
  • Case study 2.2 Initial event planning – agency and client-side examples in the United Arab Emirates
  • Phase 2: Design and detailed planning
  • Case study 2.3 Planning and managing university open day events
  • Phase 3: Managing the event on-site
  • Phase 4: Post-event: evaluation and reporting
  • A final word on the event planning process...
• 03 Research, concept development and feasibility screening
  • Phase 1: Research, concept development and screening
  • Mission
  • Case study 3.1 Harnessing a city’s capacity: The case of the Kirchentag Conference, Dortmund, Germany
  • Aims and objectives
  • Initial information gathering
  • Case Study 3.2 Supporting wedding venues – WedPro and Wedding Method conversion software by WeddingDates
  • Concept development
  • Screening and feasibility
  • Stakeholders
  • Sign-off
• 04 Developing your events programme and content
  • Event elements
  • Case study 4.1 Indian cultural events in Russia
  • The event experience
  • Case study 4.2 Organizing a Muslim funeral during Covid-19
  • Immersion
  • Theming
  • Programming
  • Case study 4.3 A workshop on participant-driven and participation-rich meeting design: The American Heart Association
  • Virtual event design considerations
• 05 Venue selection and site planning essentials
  • Selecting the destination
  • Case study 5.1 Trinidad and Tobago – Changing society through events: Buddy Walk® – Disability Rights Event – Down Syndrome Family Network
  • Venue selection process
  • Case study 5.2 One venue – multiple uses: MKM Stadium, Hull, East Riding of Yorkshire, UK
  • Case study 5.3 Victoria Hall – the challenges of planning weddings in a historic, charity-run venue
  • Analysing venue search results and negotiations
  • Planning the site layout
  • Designing the site layout
  • Producing a map of the site
• 06 Production and operational logistics
  • Event production
  • Logistics planning for events
  • Case study 6.1 Logistics at the Commonwealth Games, Birmingham, 2022
  • Pre-event
  • During the event
  • Post-event
  • Case study 6.2 Taming the complexity of a hybrid exhibition’s speaker programme
  • Event and public safety
  • A final word on safety…
• 07 Staffing and human resources in events
  • Complex people concerns in events
  • Complex team structures
  • The pulsating events workforce
  • Developing an operational events team
  • Case study 7.1 How to work on the essential skills for managing events: The Event Management Learning Model applied in formal higher education in Portugal
  • Developing role descriptions
  • Diversity and teams
  • Case study 7.2 Equality and diversity: UK music festivals
  • Recruitment and training
  • The Events Management Body of Knowledge (EMBOK)
  • Practical implications: staffing levels
  • Wider team of teams: individuals working together
  • Team-building tools
  • Creatives and logics
  • Companies working together – corporate personality style?
  • Understanding communication preferences
  • Collaborative and partnership working – a new way forward for events in the team of teams
  • Case study 7.3 Health and Safety as part of the Events Team – Expo 2020, Dubai
  • Staffing – events team
• 08 Drawing in the crowds – marketing events
  • Developing a promotional plan
  • Identify and appeal to your target audience
  • Promotional tools
  • Social media for event promotion
  • Case study 8.1 Using social media and events to promote the Historical Museum and Museum of the Viking Age in Oslo, Norway
  • Traditional media
• 09 Finance, budgeting and procurement in events
  • Outsourcing
  • Budgeting
  • Responsible finances
  • Case study 9.1 The King Charles I Commemorative Parade, London – the financial impacts of public policy on a small community event
  • Case study 9.2 Baked by Maya
  • Purchasing and procurement
  • Case study 9.3 Technology developments for event management budgeting
  • Case study 9.4 Wild Rumpus collaboration with Manchester Metropolitan University Event Management students
  • Factors to consider in effective procurement and good financial management for events
  • Case study 9.5 How to measure success: ROI is more than ticket sales
• 10 A practical guide to managing an event on the day
  • Case study 10.1 Air Traffic Control: How to run a global ceremony
  • Your responsibilities as an on-site events manager
  • Before the event
  • During the event
  • Common challenges
  • After the event
  • Case study 10.2 Teaching the impossible
  • How to be a successful events manager: what industry specialists say
• 11 Measuring event success – evaluation insights
  • The purpose of evaluation
  • Case study 11.1 Hybrid events are here to stay: organizing and evaluating the conference of a non-profit Italian organization in the healthcare sector in Rome, January 2022
  • Case study 11.2 Evaluating financial aspects of an events organization
  • Developing an evaluation plan
  • Online event management software
  • Evaluation issues
  • Impacts and legacies of events
  • Case study 11.3 Post-event evaluation: sustainability perspectives and hybrid events – The Aston Martin Virtual Product Showcase
• 12 Events – the future
  • Future themes
  • Case study 12.1 A more diverse future for the events industry?
  • Case study 12.2 The future of the events industry – physical, virtual and hybrid events
  • Creating bespoke events
  • Case study 12.3 Pivot my business or risk losing it
  • Innovation is key to future success
  • Case study 12.4 Event First Steps and Event Grads® – creating graduate networks for future events professionals
• Index
• Copyright

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