Efnisyfirlit

• Contents at a Glance
• Table of Contents
• Introduction
  • About This Book
  • Foolish Assumptions
  • Icons Used in This Book
  • Beyond the Book
  • Where to Go from Here
• Part I: Getting Started with Event Management
  • Chapter 1: Why Put on An Event?
    • Introducing Events
    • Event Management As an Industry
    • Essential Skills for Would-be Event Managers
    • Getting Started: Figuring Out Your Event’s Objectives
  • Chapter 2: Knowing Your Audience
    • Zeroing In On Your Target Market
    • Conducting Research
    • Starting With Who You Know
  • Chapter 3: Deciding on the Type of Event To Put On
    • Challenging the Brief
    • Managing Meetings
    • Crafting a Conference
    • Networking Knowledgably
    • Putting Together Great Exhibitions
    • Perfecting Product Launches
    • Appreciating Award Ceremonies
    • Sizing Up Sporting Events
    • Festival Fun
    • Experiential Field Marketing
    • Giveaways
    • Guerrilla Marketing
    • Flash Mobs
  • Chapter 4: Managing Your Team to Manage Your Event
    • Key Roles and Responsibilities
    • Deciding the Scale of the Planning Team
    • The Power of an Organisation Chart
    • Deciding the Decision-making Chain
    • Communicating During the Planning Process
    • Drawing Up a Clear Scope of Work
  • Chapter 5: Budget Planning and Management
    • Being Realistic: Are You After Champagne on a Beer Budget?
    • Building up Your Budget
    • Pennies Add Up to Pounds
    • Sorting out Contracts
    • Payment Schedules
    • What to Do When You’re Going Over Budget
    • Finding Partnerships that Help Bring Your Event to Fruition
    • Other Revenue Opportunities
    • Economic Factors to Consider
    • Looking at Return on Investment
• Part II: Planning Your Event’s Look and Feel
  • Chapter 6: Crafting the Message
    • Building the Creative Brief
    • The Event Brand
    • What is Content?
    • Common Types of Content
    • More Than Just a Presentation Slide
  • Chapter 7: Designing the Experience
    • Understanding the Visitor Journey
    • The Best Environment for Your Content
    • Sweet Music and Other Entertainment
    • Catering that’s Worth Remembering
    • Documenting the Event
  • Chapter 8: Making Sure People Know about Your Event
    • Why Market Your Event?
    • Developing Your Communication Plan
• Part III: When, Where and Who: The Devil’s in the Detail
  • Chapter 9: Timings, Timings, Timings
    • Deciding the Date of Your Event
    • Deciding the Duration of Your Event
    • Scheduling Your Event
    • Technical Running Orders
    • Sticking to the Plan
  • Chapter 10: Deciding Where to Hold Your Event
    • Establishing Your Criteria and Getting Started
    • Creating a Shortlist of Venues
    • When Not Just One Event or Venue Will Do
    • Asking the Venue the Right Questions
    • Selecting and Contracting the Venue
  • Chapter 11: Who Does What: Front and Back of House
    • Back of House
    • Front of House
    • Working with Your Team On Site
• Part IV: Considering Potential Problems
  • Chapter 12: Keeping Healthy, Safe and Secure
    • Your Health and Safety Responsibilities
    • Making Sure All the Paperwork is in Place
    • Negotiating the First Aid Minefield
    • Managing Crowds
    • Accidents Do Happen
  • Chapter 13: Fail to Prepare, Prepare to Fail! Contingency Planning
    • Four Steps to Being in Control
    • Contingency Planning
    • Potential Problems
    • Insuring Success: Getting the Right Cover
    • Keeping Your Sanity in Check
• Part V: On the Day and Beyond
  • Chapter 14: Measuring the Success of Your Event
    • The Importance of Meeting Objectives
    • Making a Measurement Plan
    • What Your Analysis Should Look Like
  • Chapter 15: Building on the Event
    • Learning from Your Mistakes
    • Making Good Use of Your Supplies
    • Post-event Marketing
• Part VI: The Part of Tens
  • Chapter 16: Ten Types of Suppliers You Need in Your Address Book
    • Amazing with AV
    • Catering with Class
    • Sourcing Stunning Props
    • Providing Print
    • Getting it There: Couriers to Trust
    • Blooming Great: Finding a Florist
    • Entertain Me: Sourcing Talent
    • Manning All Posts: Working with a Staffing Agency
    • Addressing the Chair (and Table)
    • Seeking Fulfilment
  • Chapter 17: Ten Online Resources For Event Planners
    • Keeping Safe with the HSE Purple Guide
    • Staying In Touch with the News
    • Always Take the Weather with You
    • Google.co.uk
    • Planning Your Route
    • Checking Out The Competition
    • Finding the Perfect Venue
    • Staying Up to Date with the Trade
    • Minding Your Business
    • Sustaining an Interest in Event Sustainability
  • Chapter 18: Ten Things to Have in Your Event Kit during the Build and Show Day
    • USB Sticks
    • A Printer and Paper
    • General Stationery
    • Cable Ties
    • Lotions for the Great Outdoors
    • Snacks
    • A Basic First Aid Kit
    • Bin Bags
    • Safety Pins
    • Staple Gun and Staples
  • Chapter 19: About Ten Tips for Building a Career in Event Management
    • Show Initiative at Getting Relevant Experience
    • Volunteer Your Way into Events
    • Do You Qualify for a Career in Event Management?
    • It’s All About Who You Know
    • Targeted Marketing
    • Be Open to Other Entry Points
    • You Don’t Need to Always Go It Alone
    • Don’t Give Up!
• Index
• Author’s Acknowledgments

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