Design Thinking for Strategic Innovation: What They Can't Teach You at Business or Design School

Lýsing:
Many companies have lost confidence in the old ways of running a business. Enter Design Thinking. It can be applied to make sense of and bring about creative solutions to current and complex business problems. This book presents a framework of Design Thinking that is relevant to business, marketing, and design strategies and provides a toolkit to apply design concepts for immediate use in everyday work.
The book is organized into four sections. The first two serve as an introduction to Design Thinking, including its values and application in the business world. The third section looks at sixteen key problems that most businesses face, with each challenge targeted by a tailored Design Thinking approach. The final section provides an application framework for these business challenges through exercises, activities, and resources.
Annað
- Höfundur: Idris Mootee
- Útgáfa:1
- Útgáfudagur: 2013-08-13
- Hægt að prenta út 2 bls.
- Hægt að afrita 10 bls.
- Format:Page Fidelity
- ISBN 13: 9781118748855
- Print ISBN: 9781118620120
- ISBN 10: 1118748859
Efnisyfirlit
- Design Thinking for Strategic Innovation
- Copyright
- Contents
- Acknowldgments
- Forword
- Scene 01: There’s No More Business As Usual
- The Butterfly Effect and Long-Range Planning
- Applied Design Thinking Is Strategic Innovation
- Time to Think beyond Crisis Mode
- Changing Management Paradigms
- Scene 02: What Is Design Thinking, Really?
- Is Design Thinking a Science or an Art?
- Design Thinking Has Been Oversimplified
- Scene 03: Applied Design Thinking in Business and Strategy
- Design Thinking to the Rescue
- We’ve Lost Touch with What’s around Us
- Every Future Business Leader Needs to Be a Good Design Thinker
- The 10 Design Thinking Principles That Redefine Business Management
- 01 Design Thinking Is Action – Oriented
- 02 Design Thinking Is Comfortable with Change
- 03 Design Thinking Is Human – Centric –
- 04 Design Thinking Integrates Foresight
- 05 Design Thinking Is a Dynamic Constructive Process
- 06 Design Thinking Promotes EMpathy
- 07 Design Thinking Reduces Risks
- 08 Design Thinking Can Create Meaning
- 09 Design Thinking Can Bring Enterprise Creativity to Next Level
- 10 Design Thinking Is The New Competitive Logic of Business Strategy
- Business Challenge 01: Growth
- Growth Needs a Strategy, and Every Strategy Needs a Story
- Design Thinking Approach 01: Storytelling
- Building Empathy and Empowering Transformation
- Business Challenge 02: Predictability
- Design Thinking Approach 02: Strategic Foresight
- Why Does Business Need Strategic Foresight?
- Design Thinking and Strategic Foresight?
- What Are Weak Signals?
- Business Challenge 03: Change
- Design Thinking Approach 03: Sense making
- From Sensing to Sense Making
- Business Challenge 04: Maintaining Relevance
- Design Thinking Approach 04: Value Redefinition
- Business Challenge 05: Extreme Competition
- Design Thinking Approach 05: Experience Design
- Understanding the Four Key Dimensions of Experience Design
- Business Challenge 06: Standardization
- Design Thinking Approach 06: Humanization
- Humanization From and Within Culture
- Humanizing Through Language
- Business Challenge 07: Creative Culture
- Design Thinking Approach 07: Rapid Prototyping
- The Benefits of Prototyping in Business Design
- Building, Fostering, and Embedding Creative Confidence
- Business Challenge 08: Strategy and Organization
- Design Thinking Approach 08: Business Model Design
- The Functions and Overcomplexity of Business Models
- What’s the Difference Between Business Model and Business Strategy?
- Business Model Versus Business Strategy
- Business Model Design Framework
- Starting with the Concept Metaphor
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- Gerð : 208
- Höfundur : 12319
- Útgáfuár : 2013
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