Efnisyfirlit

• Design Thinking for Strategic Innovation
• Copyright
• Contents
• Acknowldgments
• Forword
• Scene 01: There’s No More Business As Usual
  • The Butterfly Effect and Long-Range Planning
  • Applied Design Thinking Is Strategic Innovation
  • Time to Think beyond Crisis Mode
  • Changing Management Paradigms
• Scene 02: What Is Design Thinking, Really?
  • Is Design Thinking a Science or an Art?
  • Design Thinking Has Been Oversimplified
• Scene 03: Applied Design Thinking in Business and Strategy
  • Design Thinking to the Rescue
  • We’ve Lost Touch with What’s around Us
  • Every Future Business Leader Needs to Be a Good Design Thinker
  • The 10 Design Thinking Principles That Redefine Business Management
    • 01 Design Thinking Is Action – Oriented
    • 02 Design Thinking Is Comfortable with Change
    • 03 Design Thinking Is Human – Centric –
    • 04 Design Thinking Integrates Foresight
    • 05 Design Thinking Is a Dynamic Constructive Process
    • 06 Design Thinking Promotes EMpathy
    • 07 Design Thinking Reduces Risks
    • 08 Design Thinking Can Create Meaning
    • 09 Design Thinking Can Bring Enterprise Creativity to Next Level
    • 10 Design Thinking Is The New Competitive Logic of Business Strategy
• Scene 04: Introducing the Design Thinking MBA
  • Business Challenge 01: Growth
    • Growth Needs a Strategy, and Every Strategy Needs a Story
  • Design Thinking Approach 01: Storytelling
    • Building Empathy and Empowering Transformation
  • Business Challenge 02: Predictability
  • Design Thinking Approach 02: Strategic Foresight
    • Why Does Business Need Strategic Foresight?
    • Design Thinking and Strategic Foresight?
    • What Are Weak Signals?
  • Business Challenge 03: Change
  • Design Thinking Approach 03: Sense making
    • From Sensing to Sense Making
  • Business Challenge 04: Maintaining Relevance
  • Design Thinking Approach 04: Value Redefinition
  • Business Challenge 05: Extreme Competition
  • Design Thinking Approach 05: Experience Design
    • Understanding the Four Key Dimensions of Experience Design
  • Business Challenge 06: Standardization
  • Design Thinking Approach 06: Humanization
    • Humanization From and Within Culture
    • Humanizing Through Language
  • Business Challenge 07: Creative Culture
  • Design Thinking Approach 07: Rapid Prototyping
    • The Benefits of Prototyping in Business Design
    • Building, Fostering, and Embedding Creative Confidence
  • Business Challenge 08: Strategy and Organization
  • Design Thinking Approach 08: Business Model Design
    • The Functions and Overcomplexity of Business Models
    • What’s the Difference Between Business Model and Business Strategy?
    • Business Model Versus Business Strategy
    • Business Model Design Framework
    • Starting with the Concept Metaphor
• Scene 05: Hiring Design Thinkers Is Not Enough; We Need to Create Design Thinking Companies
• About the Author
• Photo Credits
• Index

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