Efnisyfirlit

• About the Authors
• Contents at a Glance
• Table of Contents
• Introduction
  • About This Book
  • Conventions Used in This Book
  • Foolish Assumptions
  • How This Book Is Organized
  • Icons Used in This Book
  • Where to Go from Here
• Part I: Basic Training: Grasping the Basics
  • Chapter 1: Gamifi-wha? Introducing Gamification
    • Paging Mr. Webster: Defining Gamification
    • What Gamification Does
    • Proof Positive: Does Gamification Work?
    • Who’s on First: Who’s Using Gamification?
    • Developing a Gamification Program
  • Chapter 2: Head Case: Understanding What Makes Users Tick
    • Just Your Type: Identifying Player Types
    • Outie or Innie? Understanding Extrinsic Versus Intrinsic Motivators
    • The Fogg Behavior Model
    • Competition Versus Cooperation
    • Key Club: Motivating Key Behaviors
  • Chapter 3: Object Lesson: Establishing Business Objectives
    • Public Consumption: Considering Consumer-Related Objectives
    • Employee Relations: Exploring Employee-Related Objectives
  • Chapter 4: Target Practice: Targeting Desired Behaviors
    • Turning Valued Behaviors into Valuable Behaviors
    • Simple Minds: Comparing Simple and Advanced Behaviors
    • Matching Behaviors with Customer-Related Business Objectives
    • Aligning Behaviors with Employee-Related Business Objectives
    • Bad Dog! Identifying Behaviors You Want to Discourage
  • Chapter 5: You Win! The Rewards of Rewarding
    • Types of Rewards
    • Badges? We don’t need no stinking badges! Actually, maybe you do
    • Choosing rewards
    • Identifying When to Reward
  • Chapter 6: Game On: Understanding Game Mechanics
    • Here’s the Skinny: A Brief Intro to Game Mechanics
    • Get to the Point: Understanding Points
    • Follow the Leader: Working with Leaderboards
    • Level Up: Exploring Levels
    • Mission Control: Using Missions, Challenges, and Quests
    • Exploring Activity Feeds and Notifications
    • Defining the Context
    • Exploring Anti-Gaming Mechanics
• Part II: Decisions, Decisions: Choosing a Gamification Framework
  • Chapter 7: Freeze Frame: Understanding Gamification Frameworks
    • Introducing the Six Gamification Frameworks
    • Matching a Framework to Your Business Objective
    • Comprehending the Social Loyalty Framework
    • Experts Only: Exploring the Community Expert Framework
    • Pyramid Power: Pondering the Competitive Pyramid Framework
    • Break It to Me Gently: Identifying the Gentle Guide Framework
    • In Good Company: Understanding the Company Collaborator Framework
    • I Challenge Thee: Exploring the Company Challenge Framework
    • Take Your Pick: Pinpointing Which Framework Meets Your Needs
  • Chapter 8: Customer-Facing Frameworks
    • Exploring the Social Loyalty Framework
    • Expert Witness: Understanding the Community Expert Framework
    • The Great Pyramid: Exploring the Competitive Pyramid Framework
  • Chapter 9: Employee-Facing Frameworks
    • Gentle Giant: Exploring the Gentle Guide Framework
    • In Good Company: Understanding the Company Collaborator Framework
    • Challenge Response: Exploring the Company Challenge Framework
• Part III: Getting Your Gamification Program Off the Ground
  • Chapter 10: Choosing a Gamification Provider
    • Decisions, Decisions: Deciding Whether to Build or Buy
    • Buying: Identifying Gamification Providers
    • Building: Finding Open-Source Resources
  • Chapter 11: Key Expertise for Your Gamification Team
    • Recognizing Key Stakeholders
    • Bringing Together Business Champions
    • Assembling Your Nerds
    • Gathering Creative Types
    • Identifying Nice-to-Have Team Members
  • Chapter 12: Ready, Set, Go! Configuring and Deploying Gamification Elements
    • Design of the Times: The Design Stage
    • Developing Nation: The Development Stage
    • Testing 1, 2, 3: The Testing Stage
    • Live It Up: Going Live
    • Stay Safe Out There: A Word on Security
  • Chapter 13: Analyze This: Understanding Analytics
    • Understanding Analytics-Related Activities
    • Identifying Key Metrics
    • 52 Pickup: Picking Your Metrics
    • Q& A: Answering Critical Questions with Analytics
    • Healthy, Wealthy, and Wise: Using the Behavior Health Index (BHI)
  • Chapter 14: What’s Next: The Future of Gamification
    • Digging into the Pew Report on Gamification
    • Tracking the Trends in Gamification
• Part IV: The Part of Tens
  • Chapter 15: Ten Additional Gamification Resources
    • “Building Web Reputation Systems” by Randy Farmer and Bryce Glass
    • “Persuasive Technology” by B. J. Fogg
    • “Reality Is Broken” by Jane McGonical
    • “Total Engagement” by Byron Reeves and J. Leighton Read
    • “Gamification by Design” by Gabe Zichermann and Christopher Cunningham
    • “Predictably Irrational” by Dan Ariely
    • “Influence: The Psychology of Persuasion” by Robert B. Cialdini
    • “The Power of Habit” by Charles Duhigg
    • “Switch” by Chip Heath and Dan Heath
    • “Thinking, Fast and Slow” by Daniel Kahneman
    • “Drive” by Daniel Pink
  • Chapter 16: Ten Great Gamified Sites and Apps
    • eBay (www.ebay.com)
    • Foursquare (www.foursquare.com)
    • GetGlue (www.getglue.com)
    • Mint (www.mint.com)
    • MuchMusic. com (www.muchmusic.com)
    • Nike+ (www.nikeplus.nike. om)
    • Recyclebank (www.recyclebank.com)
    • Samsung (www.samsung.com)
    • sneakpeeq (www.sneakpeeq.com)
    • Xbox Live (www.xbox.com)
  • Chapter 17: Supercharge Your Sales Team with Gamification
    • The Drastic Cost of a Disengaged Sales Force
    • Engagement Makes a Difference
    • You Don’t Need Another App for That
    • Gamification Embodies the Collaborative Nature of Sales 2.0
    • People Work for More Than Just Money
    • Proactive, Positive Reinforcement Builds a Culture of Success
    • Writing a Consistent Story of Success
    • Gamification Provides Real Benefits
    • Designing Gamification Programs for Success: Some Tips
    • Drive Behavior Across Sales, CRM, and Your Larger Business
    • Conclusion
• Index

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