
Lýsing:
For introductory business courses. A focus on the practical skills and important developments in business The recent events in domestic and global economies are presenting unprecedentedchallenges, excitement, and disappointments for businesses — and a need forchange in introduction to business courses and texts. BusinessEssentials captures the widespread significance of thesedevelopments and presents their implications on companies today.
Annað
- Höfundar: Ronald J. Ebert, Ricky W. Griffin
- Útgáfa:13
- Útgáfudagur: 2022-02-02
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- Hægt að afrita 2 bls.
- Format:Page Fidelity
- ISBN 13: 9781292427027
- Print ISBN: 9781292426938
- ISBN 10: 1292427027
Efnisyfirlit
- Half Title
- Title Page
- Copyright
- Dedication
- Brief Contents
- Contents
- Preface
- About The Authors
- Part 1: The Contemporary Business World
- Chapter 1. The Global Business Environment
- Chapter Opening Case: Big on Quality, Lidl on Price
- Business, Profit, and the External Environment
- Business and Profit
- The External Environments of Business
- Finding a Better Way: Saving the World One Camp Stove at a Time
- Economic Systems
- Factors of Production
- Types of Economic Systems
- Entrepreneurship and New Ventures: Luxury on a Budget
- The Economics of Market Systems
- Demand and Supply in a Market Economy
- Private Enterprise and Competition in a Market Economy
- Economic Indicators
- Economic Growth, Aggregate Output, and Standard of Living
- Economic Stability
- Managing in Turbulent Times: Coronavirus: The Global Economic Impact of Disease
- Managing the U.S. Economy
- Developing Skills in Your Career
- Summary of Learning Objectives
- Key Terms
- Questions & Exercises
- Building a Business: Continuing Team Exercise
- Team Exercise
- Exercising Your Ethics
- Cases
- Endnotes
- Chapter 1. The Global Business Environment
- Chapter 2. Understanding Business Ethics and Social Responsibility
- Chapter Opening Case: EpiPen: Balancing Morals and Profits
- Ethics in the Workplace
- Individual Ethics
- The Law and the Real World
- Individual Values and Morals
- Business and Managerial Ethics
- Assessing Ethical Behavior
- Company Practices and Business Ethics
- Social Responsibility
- The Stakeholder Model of Responsibility
- Entrepreneurship and New Ventures: Paying a Living Wage
- Contemporary Social Consciousness
- Areas of Social Responsibility
- Responsibility Toward the Environment
- Finding a Better Way: Mission Zero
- Responsibility Toward Customers
- Responsibility Toward Employees
- Responsibility Toward Investors
- Implementing Social Responsibility Programs
- Approaches to Social Responsibility
- Social Responsibility and the Small Business
- The Government and Social Responsibility
- How Governments Influence Business
- How Business Influences Government
- Managing Social Responsibility
- Formal Organizational Dimensions
- Informal Organizational Dimensions
- Evaluating Social Responsibility
- Managing in Turbulent Times: Unintended Consequences of Doing the Right Thing
- Summary of Learning Objectives
- Key Terms
- Questions & Exercises
- Building a Business: Continuing Team Exercise
- Team Exercise
- Exercising Your Ethics
- Cases
- Endnotes
- Chapter Opening Case: Staying Ahead of the Curve
- What Is a Small Business?
- The Importance of Small Business in the U.S. Economy
- Popular Areas of Small Business Enterprise
- Finding a Better Way: The Rise of the Gig Economy
- Entrepreneurship
- Entrepreneurship Goals
- Entrepreneurial Characteristics
- Starting and Operating a New Business
- Understanding Distinctive Competencies
- Crafting a Business Plan
- Starting the Small Business
- Financing the Small Business
- Trends, Successes, and Failures in New Ventures
- Trends in Small Business Start-Ups
- Entrepreneurship and New Ventures: Small Investment, Big Payoff
- Reasons for Failure
- Reasons for Success
- Noncorporate Business Ownership
- Sole Proprietorships
- Partnerships
- Cooperatives
- Corporations
- The Corporate Entity
- Types of Corporations
- Managing in Turbulent Times: The Changing Winds of Fortune
- Managing a Corporation
- Special Issues in Corporate Ownership
- Summary of Learning Objectives
- Key Terms
- Questions & Exercises
- Building a Business: Continuing Team Exercise
- Team Exercise
- Exercising Your Ethics
- Cases
- Endnotes
- Chapter Opening Case: Nothing Magical About Alibaba
- The Contemporary Global Economy
- The Major World Marketplaces
- Finding a Better Way: Car Wars: China Versus Mexico
- Trade Agreements and Alliances
- International Trade
- Balance of Trade
- Balance of Payments
- Exchange Rates
- Forms of Competitive Advantage
- Managing in Turbulent Times: Brexit 2020
- International Business Management
- Going International
- Levels of International Involvement
- Entrepreneurship and New Ventures: Women Entrepreneurs Grow Global
- International Organization Structures
- Understanding the Cultural Environment
- Values, Symbols, Beliefs, and Language
- Employee Behavior Across Cultures
- Barriers to International Trade
- Economic Differences
- Legal and Political Differences
- Summary of Learning Objectives
- Key Terms
- Questions & Exercises
- Building a Business: Continuing Team Exercise
- Team Exercise
- Exercising Your Ethics
- Cases
- Endnotes
- Crafting a Business Plan
- Case: Ford Motor Company
- Finding Your Path: Careers in Business
- Chapter 5. Managing the Business
- Chapter Opening Case: The Force of Nature: The Body Shop and Its Founder
- The Management Process
- Basic Management Functions
- The Science and the Art of Management
- Becoming a Manager
- Types of Managers
- Levels of Management
- Areas of Management
- Entrepreneurship and New Ventures: Building Your Core
- Management Roles and Skills
- Managerial Roles
- Basic Management Skills
- Strategic Management: Setting Goals and Formulating Strategy
- Setting Business Goals
- Types of Strategy
- Finding a Better Way: Managing the Contingent Workforce
- Formulating Strategy
- A Hierarchy of Plans
- Contingency Planning and Crisis Management
- Contingency Planning
- Crisis Management
- Managing in Turbulent Times: When Data Disaster Strikes
- Management and the Corporate Culture
- Building and Communicating Culture
- Changing Culture
- Summary of Learning Objectives
- Key Terms
- Questions & Exercises
- Building a Business: Continuing Team Exercise
- Team Exercise
- Exercising Your Ethics
- Cases
- Endnotes
- Chapter Opening Case: The Skinny
- What Is Organizational Structure?
- Organization Charts
- Determinants of Organizational Structure
- Entrepreneurship and New Ventures: Organizing for Growth
- The Building Blocks of Organizational Structure
- Job Specialization
- Departmentalization
- Finding a Better Way: Inventing Holacracy
- Establishing the Decision-Making Hierarchy
- Distributing Authority: Centralization and Decentralization
- The Delegation Process
- Managing in Turbulent Times: Keeping the Organizational Tools Sharp
- Three Forms of Authority
- Basic Forms of Organizational Structure
- Functional Structure
- Divisional Structure
- Matrix Structure
- International Structure
- New Forms of Organizational Structure
- Informal Organization
- Informal Groups
- Organizational Grapevine
- Intrapreneuring
- Summary of Learning Objectives
- Key Terms
- Questions & Exercises
- Building a Business: Continuing Team Exercise
- Team Exercise
- Exercising Your Ethics
- Cases
- Endnotes
- Chapter Opening Case: Made from Scratch
- What Does Operations Mean Today?
- Growth in the Services and Goods Sectors
- Creating Value Through Operations
- Differences Between Service and Goods Manufacturing Operations
- Operations Processes
- Business Strategy as the Driver of Operations
- The Many Faces of Production Operations
- Operations Planning
- Capacity Planning
- Location Planning
- Entrepreneurship and New Ventures: Nothing Like a Home-Cooked Meal
- Layout Planning
- Quality Planning
- Methods Planning
- Operations Scheduling
- The Master Operations Schedule
- Detailed Schedules
- Staff Schedules and Computer-Based Scheduling
- Project Scheduling
- Operations Control
- Materials Management
- Quality Control
- Quality Improvement and Total Quality Management
- The Quality-Productivity Connection
- Managing for Quality
- Managing in Turbulent Times: Fasten Your Seat Belts, Please
- Tools for Total Quality Management
- Adding Value Through Supply Chains
- The Supply Chain Strategy
- Outsourcing and Global Supply Chains
- Finding a Better Way: Social Responsibility in the Supply Chain
- Summary of Learning Objectives
- Key Terms
- Questions & Exercises
- Building a Business: Continuing Team Exercise
- Team Exercise
- Exercising Your Ethics
- Cases
- Endnotes
- Crafting a Business Plan
- Case: Ford Motor Company, 1909–1928
- Finding Your Path: Careers in Business
- Chapter 8. Employee Behavior and Motivation
- Chapter Opening Case: Virgin: Employees Come First, Customers Second
- Forms of Employee Behavior
- Performance Behaviors
- Organizational Citizenship
- Counterproductive Behaviors
- Managing in Turbulent Times: Not Just on the Playground
- Individual Differences Among Employees
- Personality at Work
- Attitudes at Work
- Matching People and Jobs
- Psychological Contracts
- The Person-Job Fit
- Basic Motivation Concepts and Theories
- Classical Theory
- Early Behavioral Theory
- Entrepreneurship and New Ventures: The Opportunity to Begin Again
- Contemporary Motivation Theory
- Strategies and Techniques for Enhancing Motivation
- Reinforcement/Behavior Modification
- Using Goals to Motivate Behavior
- Finding a Better Way: It’s an Actual Circus Out There
- Participative Management and Empowerment
- Work Teams and Team Structures
- Job Enrichment and Job Redesign
- Modified Work Schedules and Alternative Workplaces
- Summary of Learning Objectives
- Key Terms
- Questions & Exercises
- Building a Business: Continuing Team Exercise
- Team Exercise
- Exercising Your Ethics
- Cases
- Endnotes
- Chapter Opening Case: Leadership by Design
- The Nature of Leadership
- Leadership and Management
- Leadership and Power
- Early Approaches to Leadership
- Trait Approaches to Leadership
- Behavioral Approaches to Leadership
- The Situational Approach to Leadership
- Leadership Through the Eyes of Followers
- Transformational Leadership
- Charismatic Leadership
- Entrepreneurship and New Ventures: Charisma and Message
- Special Issues in Leadership
- Leadership Substitutes
- Leadership Neutralizers
- The Changing Nature of Leadership
- Leaders as Coaches
- Gender and Leadership
- Finding a Better Way: Women Leading the Way
- Cross-Cultural Leadership
- Emerging Issues in Leadership
- Strategic Leadership
- Ethical Leadership
- Virtual Leadership
- Managing in Turbulent Times: The Changing Faces of Leadership
- Leadership, Management, and Decision Making
- The Nature of Decision Making
- Rational Decision Making
- Behavioral Aspects of Decision Making
- Summary of Learning Objectives
- Key Terms
- Questions & Exercises
- Building a Business: Continuing Team Exercise
- Team Exercise
- Exercising Your Ethics
- Cases
- Endnotes
- Chapter Opening Case: Accor Makes You Feel Welcome
- The Foundations of Human Resource Management
- The Strategic Importance of HRM
- HR Planning
- The Legal Context of HRM
- Equal Employment Opportunity
- Compensation and Benefits
- Labor Relations
- Health and Safety
- Other Legal Issues
- Staffing the Organization
- Recruiting Employees
- Selecting Employees
- Compensation and Benefits
- Wages and Salaries
- Incentive Programs
- Benefits Programs
- Finding a Better Way: Reinventing the Workforce
- Developing the Workforce
- Training and Development
- Performance Appraisal
- Entrepreneurship and New Ventures: A Match Made by Artificial Intelligence
- New Challenges in the Changing Workplace
- Managing Workforce Diversity
- Managing Knowledge Workers
- Contingent and Temporary Workers
- Managing in Turbulent Times: The Union’s Job Is Never Done
- Dealing with Organized Labor
- Unionism Today
- Collective Bargaining
- Summary of Learning Objectives
- Key Terms
- Questions & Exercises
- Building a Business: Continuing Team Exercise
- Team Exercise
- Exercising Your Ethics
- Cases
- Endnotes
- Crafting a Business Plan
- Case: Ford Motor Company, 1929–1947
- Finding Your Path: Careers in Business
- Chapter 11. Marketing Processes and Consumer Behavior
- Chapter Opening Case: More Than Just Meatballs
- What Is Marketing?
- Delivering Value
- Goods, Services, and Ideas
- Relationship Marketing and Customer Relationship Management
- The Marketing Environment
- Developing the Marketing Plan
- Managing in Turbulent Times: A Santa Fe Icon
- Marketing Strategy: Planning the Marketing Mix
- Marketing Strategy: Target Marketing and Market Segmentation
- Identifying Market Segments
- Geographic Segmentation
- Demographic Segmentation
- Geo-Demographic Segmentation
- Psychographic Segmentation
- Behavioral Segmentation
- Marketing Research
- The Research Process
- Research Methods
- Finding a Better Way: Reaping Rewards with Karma
- Understanding Consumer Behavior
- Influences on Consumer Behavior
- The Consumer Buying Process
- Organizational Marketing and Buying Behavior
- Business Marketing
- B2B Buying Behavior
- Social Media and Marketing
- The International Marketing Mix
- Entrepreneurship and New Ventures: Farming Your Niche
- Small Business and the Marketing Mix
- Small-Business Products
- Small-Business Pricing
- Small-Business Distribution
- Small-Business Promotion
- Summary of Learning Objectives
- Key Terms
- Questions & Exercises
- Building a Business: Continuing Team Exercise
- Team Exercise
- Exercising Your Ethics
- Cases
- Endnotes
- Chapter Opening Case: Pricing at Lamborghini: Showcasing Value, Status, and Luxury
- What Is a Product?
- The Value Package
- Finding a Better Way: Brexit and Fee Status
- Classifying Goods and Services
- The Product Mix
- Developing New Products
- The New Product Development Process
- Entrepreneurship and New Ventures: Can Beds Come in Boxes?
- Product Mortality Rates
- The Seven-Step Development Process
- Variations in the Process for Services
- Product Life Cycle
- Stages in the PLC
- Extending Product Life: An Alternative to New Products
- Identifying Products
- Determining Prices
- Pricing to Meet Business Objectives
- Price-Setting Tools
- Pricing Strategies and Tactics
- Pricing Strategies
- Managing in Turbulent Times: The High Cost of Price Wars
- Pricing Tactics
- International Pricing
- Summary of Learning Objectives
- Key Terms
- Questions & Exercises
- Building a Business: Continuing Team Exercise
- Team Exercise
- Exercising Your Ethics
- Cases
- Endnotes
- Chapter Opening Case: The Changing Landscape of E-commerce
- The Distribution Mix
- Intermediaries and Distribution Channels
- Distribution Strategies
- Channel Conflict and Channel Leadership
- Wholesaling
- Merchant Wholesalers
- Agents and Brokers
- The E-Intermediary
- Entrepreneurship and New Ventures: Dispensing Hope
- Retailing
- Types of Brick-and-Mortar Retail Outlets
- Nonstore Retailing
- Finding a Better Way: The Store of the Future May Be Coming to You
- Online Retailing
- Physical Distribution
- Warehousing Operations
- Transportation Operations
- Distribution Through Supply Chains as a Marketing Strategy
- The Importance of Promotion
- Promotional Objectives
- Promotional Strategies
- The Promotional Mix
- Advertising
- Personal Selling
- Personal Selling Tasks
- Managing in Turbulent Times: The Last Mile
- The Personal Selling Process
- Sales Promotions
- Direct (or Interactive) Marketing
- Publicity and Public Relations
- Summary of Learning Objectives
- Key Terms
- Questions & Exercises
- Building a Business: Continuing Team Exercise
- Team Exercise
- Exercising Your Ethics
- Cases
- Endnotes
- Crafting a Business Plan
- Case: Ford Motor Company, 1948–1965
- Finding Your Path: Careers in Business
- Chapter 14. Information Technology (IT) for Business
- Chapter Opening Case: Think Before You Click
- Information Technology Impacts: A Driver of Changes for Business
- Creating Portable Offices: Providing Remote Access to Instant Information
- Enabling Better Service by Coordinating Remote Deliveries
- Creating Leaner, More Efficient Organizations
- Enabling Increased Collaboration
- Enabling Global Exchange
- Providing Flexibility for Customization
- Providing New Business Opportunities
- Improving the World and Our Lives
- IT Building Blocks: Business Resources
- The Internet and Other Communication Resources
- Networks: System Architecture
- Entrepreneurship and New Ventures: Speaking Loud and Clear: The Future of Voice Technology
- Information Systems: Harnessing the Competitive Power of IT
- Leveraging Information Resources: Data Warehousing and Data Mining
- Types of Information Systems
- Managing in Turbulent Times: Better Care, Lower Costs
- IT Risks and Threats
- Hackers
- Identity Theft
- Intellectual Property Theft
- Computer Viruses, Worms, and Trojan Horses
- Spyware
- Spam
- IT Protection Measures
- Preventing Unauthorized Access: Firewalls
- Preventing Identity Theft
- Preventing Infectious Intrusions: Antivirus Software
- Protecting Electronic Communications: Encryption Software
- Avoiding Spam and Spyware
- Ethical Concerns in IT
- Finding a Better Way: Educational Opportunities and Income through Crowdsourcing
- Summary of Learning Objectives
- Key Terms
- Questions & Exercises
- Building a Business: Continuing Team Exercise
- Team Exercise
- Exercising Your Ethics
- Cases
- Endnotes
- Chapter Opening Case: Frenkel’s Forensics
- What Is Accounting, and Who Uses Accounting Information?
- Financial Versus Managerial Accounting
- Certified Public Accountants
- Private Accountants and Management Accountants
- Forensic Accountants
- Entrepreneurship and New Ventures: Skimming Off the Top
- Federal Restrictions on CPA Services and Financial Reporting: Sarbox
- Internationalizing Accounting
- International Accounting Standards Board
- Why One Set of Global Practices?
- The Accounting Equation
- Assets and Liabilities
- Owners’ Equity
- Managing in Turbulent Times: U.S. Versus the World
- Financial Statements
- Balance Sheets
- Income Statements
- Statements of Cash Flows
- The Budget: An Internal Financial Statement
- Reporting Standards and Practices
- Revenue Recognition and Activity Timing
- Full Disclosure
- Analyzing Financial Statements
- Solvency Ratios: Borrower’s Ability to Repay Debt
- Profitability Ratios: Earnings Power for Owners
- Activity Ratios: How Efficiently Is the Firm Using Its Resources?
- Bringing Ethics into the Accounting Equation
- AICPA’s Code of Professional Conduct
- Violations of Accounting Ethics and GAAP
- Finding a Better Way: Analytics and the Future of Auditing
- Summary of Learning Objectives
- Key Terms
- Questions & Exercises
- Building a Business: Continuing Team Exercise
- Team Exercise
- Exercising Your Ethics
- Cases
- Endnotes
- Crafting a Business Plan
- Case: Ford Motor Company, 1965–2008
- Finding Your Path: Careers in Business
- Chapter 16. Understanding Money and the Role of Banking
- Chapter Opening Case: Where Did All the Money Go?
- What Is Money?
- The Characteristics of Money
- The Functions of Money
- M-1: The Spendable Money Supply
- M-2: M-1 Plus the Convertible Money Supply
- Credit Cards and Debit Cards: Plastic Money?
- The U.S. Financial System
- Financial Institutions
- The Growth of Financial Services
- Managing in Turbulent Times: Getting Serious with Credit Standards
- How Financial Institutions Create Money and Are Regulated
- How Money Is Created
- How Banks Are Regulated
- The Federal Reserve System
- The Structure of the Fed
- Finding a Better Way: A Better Way to Pay?
- The Functions of the Fed
- The Tools of the Fed
- The Changing Money and Banking System
- Government Intervention for Stabilizing the U.S. Financial System
- Anticrime and Antiterrorism Regulations
- The Impact of Electronic Technologies
- Entrepreneurship and New Ventures: Managing a Risky Business
- International Banking and Finance
- Currency Values and Exchange Rates
- The International Payments Process
- International Bank Structure
- Summary of Learning Objectives
- Key Terms
- Questions & Exercises
- Building a Business: Continuing Team Exercise
- Team Exercise
- Exercising Your Ethics
- Cases
- Endnotes
- Chapter Opening Case: Can Dr. Martens Stay Afloat?
- Maximizing Capital Growth
- The Time Value of Money and Compound Growth
- Common Stock Investments
- Investing to Fulfill Financial Objectives
- Reasons for Investing
- Most Mutual Funds Don’t Match the Market
- Exchange-Traded Funds
- Entrepreneurship and New Ventures: Social Capital Is Making the World a Better Place
- The Business of Trading Securities
- Primary and Secondary Securities Markets
- Stock Exchanges
- Nonexchange Trading: Electronic Communication Networks
- Individual Investor Trading
- Tracking the Market Using Stock Indexes
- Finding a Better Way: Finding a Way to Fund Life After Work
- The Risk–Return Relationship
- Investment Dividends (or Interest), Appreciation, and Total Return
- Fantasy Stock Markets
- Managing Risk with Diversification and Asset Allocation
- Financing the Business Firm
- Secured Loans for Equipment
- Working Capital and Unsecured Loans from Banks
- Angel Investors and Venture Capital
- Sale of Corporate Bonds
- Becoming a Public Corporation
- Going Public Means Selling Part Ownership of the Company
- Managing in Turbulent Times: Winners and Losers
- Stock Valuation
- Market Capitalization
- Choosing Equity Versus Debt Capital
- Regulating Securities Markets
- The Securities and Exchange Commission
- Regulations Against Insider Trading
- Summary of Learning Objectives
- Key Terms
- Questions & Exercises
- Building a Business: Continuing Team Exercise
- Team Exercise
- Exercising Your Ethics
- Cases
- Endnotes
- Crafting a Business Plan
- Case: Ford Motor Company, 2008–Present
- Finding Your Path: Careers in Business
- Appendix I: Risk Management
- Coping with Risk
- Insurance as Risk Management
- Coping with Risk
- The U.S. Legal and Judicial Systems
- Types of Law
- The U.S. Judicial System
- Business Law
- Contract Law
- Tort Law
- Property Law
- Agency Law
- Commercial Law
- Bankruptcy Law
- The International Framework of Business Law
- Building Your Financial Plan
- Assessing Your Current Financial Condition
- Developing Your Financial Goals
- Making Better Use of the Time Value of Money
- Planning for the “Golden Years”
- Time Value as a Financial-Planning Tool
- Conserving Money by Controlling It
- Credit Cards: Keys to Satisfaction or Financial Handcuffs?
- Save Your Money: Lower Interest Rates and Faster Payments
- Financial Commitments of Home Ownership
- How Much House Can You Afford?
- Cashing Out from Tax Avoidance (Legally)
- The IRA Tax Break
- Protecting Your Net Worth
- Why Buy Life Insurance?
- What Does Life Insurance Do?
- How Much Should I Buy?
- Why Consider Term Insurance?
- How Much Does It Cost?
- Why Do Workers Unionize?
- The Evolution of Unionism in the United States
- Early Unions
- The Emergence of the Major Unions
- Unionism Today
- Trends in Union Membership
- Trends in Union-Management Relations
- Trends in Bargaining Perspectives
- The Future of Unions
- Contemporary Union Structure
- Locals
- Laws Governing Labor-Management Relations
- The Major Labor Laws
- How Unions Are Organized and Certified
- Collective Bargaining
- Reaching Agreement on Contract Terms
- Contract Issues
- When Bargaining Fails
- Administering a Labor Agreement
- endnotes
- A
- B
- C
- D
- E
- F
- G
- H
- I
- J
- K
- L
- M
- N
- O
- P
- Q
- R
- S
- T
- U
- V
- W
- X
- Y
- Z
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- Gerð : 208
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