Efnisyfirlit

• Cover
• Title
• Copyright
• Dedication
• Preface
• Acknowledgments
• The Authors
• Part One: Strategies for Asking Questions
  • Chapter One: The Social Context of Question Asking
    • Small Wording Changes that Made Big Differences
    • Questioning as a Social Process
    • Ethical Principles in Question Asking
    • The Research Question Versus the Actual Question Being Asked
    • Suggestions for Beginners
    • Sources of Error in Responses
• Part Two: Tactics for Asking Questions
  • Chapter Two: Asking Nonthreatening Questions About Behavior
    • Checklist of Major Points
    • Ten Examples of Behavioral Questions
    • How to Tell if a Question Is Threatening
    • Eight Ways to Make Behavioral Questions Easier to Answer
    • Using Respondents as Informants
    • Summary
  • Chapter Three: Asking Threatening Questions About Behavior
    • Checklist of Major Points
    • Six Examples of Questions on Socially Desirable Behavior
    • Four Examples of Questions on Socially Undesirable Behavior
    • Nine Techniques to Make Threatening Questions More Accurate
    • Determining the Perceived Threat of Questions
    • Use Additional Sources to Validate Accuracy
    • Summary
  • Chapter Four: Asking Questions About Attitudes and Behavioral Intentions
    • Checklist of Major Points
    • Identifying the Object of the Attitude
    • The Three Components of Attitudes
    • Asking Behavioral Intention Questions
    • Important Issues When Writing Questions
    • Bias Related to the Context and Meaning of Adjacent Questions
    • Cautionary Note
    • Summary
  • Chapter Five: Asking and Recording Open-Ended and Closed-Ended Questions
    • Checklist of Major Points
    • Using Open-Answer Formats
    • Using Closed-Answer Formats
    • Constructing Response Categories
    • Using Numerical Rating Scales
    • Using Rankings
    • Using Lists
    • Visual and Manual Aids
    • Summary
  • Chapter Six: Asking Questions that Measure Knowledge
    • Checklist of Major Points
    • Examples of Knowledge Questions
    • Techniques and Strategies for Asking Knowledge Questions
    • Summary
  • Chapter Seven: Asking Questions that Evaluate Performance
    • Checklist of Major Points
    • Employee Rating Techniques
    • Behaviorally Anchored Rating Scales (BARS)
    • Employer Ratings
    • Customer, Client, and Patron Ratings
    • Teacher and Instructor Ratings
    • Summary
    • Note
  • Chapter Eight: Asking Psychographic Questions
    • Checklist of Major Points
    • What Are Some Examples of Psychographic Segments?
    • What Psychographic Questions Should I Ask?
    • Seven Steps to Generating Psychographic Questions
    • Summary
  • Chapter Nine: Asking Standard Demographic Questions
    • Checklist of Major Points
    • Asking About Household Size and Composition
    • Asking About Gender
    • Asking About Age
    • Asking About Race and Origin
    • Asking About Marital Status
    • Asking About Education
    • Asking About Employment-Related Issues
    • Asking About One’s Occupation
    • Asking About Mobility
    • Asking About Income
    • Asking About Religion
    • Summary
• Part Three: Drafting and Crafting the Questionnaire
  • Chapter Ten: Organizing and Designing Questionnaires
    • General Formatting Issues
    • Computer-Assisted Interviewing
    • Issues in Computer-Assisted Interviewing
    • Paper Questionnaires
    • Summary
  • Chapter Eleven: Questionnaires from Start to Finish
    • Steps in Preparing a Questionnaire
    • The Testing Procedure
    • Using Pilot-Test Results
    • Last-Minute Revisions and Post-Interview Evaluations
    • Concluding Remarks
  • Chapter Twelve: Asking Questions FAQs
    • What Questions Should I Ask?
    • Are There Words I Should Avoid Using?
    • What Makes a Good Question?
    • When Should I Ask Ranking Questions?
    • How Should I Order My Categories?
    • What Scale Should I Use…4-Point or 7-Point?
    • How Many Response Categories Should I Have?
    • What About Open-Ended Questions?
    • How Should the Questions Be Ordered?
    • How Do I Know My Questionnaire Is Complete?
• Bibliography and Recommended Readings
• Glossary
• Index
• Appendix A: List of Academic and Not-for-Profit Survey Research Organizations
• Appendix B: Illinois Liquor Control Commission: College Student Survey
• Appendix C: Faculty Retention Survey
• Appendix D: Kinko’s: Open-ended Service Satisfaction Survey
• End User License Agreement

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