Efnisyfirlit

• Cover
• Title Page
• Contents
• List of contributors
• Editor’s note
  • Richard Lindsay
• Foreword
  • Rt Hon Lord Smith of Finsbury
• Preface
  • Paul Bainsfair, IPA Director General
• PART ONE Intellectual property: The law and content rights
  • 01    Copyright
    • Michael Gardner
    • Introduction
    • What is copyright?
    • What types of copyright work are there?
    • Literary, artistic, dramatic and musical works
    • Sound recordings, films and broadcasts
    • Typographical arrangements
    • Moral rights and performers’ rights
    • Overlap of copyright works
    • Duration of copyright
    • Ownership of copyright
    • Copyright infringement
    • Defences to copyright infringement
    • Copyright and comparative advertising
    • Consequences of copyright infringement
    • Summary
  • 02    Trade marks
    • Michael Gardner
    • Introduction
    • What are the relevant registration systems in the UK?
    • How does the system of trade mark registration work?
    • What can be registered as a trade mark?
    • How does the registration procedure work?
    • How long does a registration last?
    • Can a trade mark be challenged once registered?
    • Can trade marks be traded or licensed?
    • What does a registered trade mark protect against?
    • Typical infringement scenarios
    • Defences
    • Comparative advertising
    • Parallel imports
    • Trade marks and legal proceedings
    • Summary
  • 03    Design rights
    • Michael Gardner
    • Introduction
    • Community designs
    • UK registered designs
    • UK unregistered designs
    • Groundless threats
    • Designs and comparative advertising
    • Summary
  • 04    Passing off
    • Michael Gardner
    • Introduction
    • How does the law of passing off work?
    • What are the consequences of passing off?11
    • Summary
• PART TWO The regulatory system: Key legal and self-regulatory frameworks
  • 05    The self-regulatory system
    • Rupert Earle
    • Introduction
    • Why self/co-regulation?
    • Non-broadcast structure: CAP/ASA
    • Broadcast structure: BCAP and ASAB
    • Remit: what do the advertising codes cover?
    • Complaints
    • Code rules and how the ASA adjudicates
    • Code compliance
    • Complaints
    • Contesting an ASA decision
  • 06    Consumer protection
    • Rupert Earle
    • Introduction
    • Unfair commercial practices
    • Enforcement
    • Consumers’ right to redress
    • Consumer rights
    • Competition law
    • Fraud
  • 07    Privacy and data protection
    • John Wilks and Loretta Marshall
    • Introduction
    • Applicable legislation and codes
    • Direct marketing communications
    • Use of databases for marketing purposes
    • The use of cookies for advertising or marketing purposes
    • Online behavioural advertising
    • Summary
• PART THREE Do I comply? Key challenges and themes in advertising
  • 08    Celebrities in advertising
    • India Forsyth and Richard Lindsay
    • Introduction
    • What is a celebrity?
    • Do you know who I am?
    • Intellectual property
    • Self-regulatory codes
    • Defamation
    • Privacy and data protection
    • Contractual obligations
    • Conclusion
  • 09    Advertising and children
    • Nick Johnson
    • Introduction
    • What counts as a ‘child’?
    • Rules to protect children
    • Restricted products
    • Scheduling restrictions and age-based targeting
    • Child performers and licensing
    • Summary
  • 10    Comparative advertising
    • Rafi Azim-Khan
    • Introduction
    • Examples of comparative advertising rules: past and present
    • What regulates comparative advertising?
    • Applicable law and regulation
    • Statutory and self-regulatory codes and bodies
    • Penalties/sanctions
    • Options for the aggrieved
    • Summary
  • 11    Defamation and malicious falsehood
    • Nick Walker and Jonathan Coad
    • Introduction
    • Clearing copy: assessing the risk
    • What is defamation?
    • Malicious falsehood
    • Some litigation tips
  • 12    The internet and beyond
    • Brinsley Dresden
    • Introduction
    • Who regulates advertising on the internet?
    • Search-based advertising issues
    • Content clearance, UGC and customer reviews
    • Transparency and native advertising
    • Blogs and review sites
    • Vlogging
    • Social media
  • 13    Lotteries and prize promotions
    • Charles Swan
    • Introduction
    • Lotteries and prize draws
    • Prize competitions
    • Prize promotions and the CAP Code
    • Northern Ireland
    • Summary
  • 14    Music in advertising
    • Scott McKinlay
    • Introduction
    • Types of copyright
    • Traditional approach
    • Other legal considerations
    • Alternative methods
    • Pitfalls
    • The future
  • 15    Price claims and indications
    • Stephen Groom
    • Introduction
    • Legislation governing PCIs in particular scenarios
    • Main principle: price claims and indications must not materially mislead or be likely to do so
    • Price claims
    • Summary
  • 16    Sponsorship and major events
    • Rafi Azim-Khan
    • Introduction
    • Olympics laws and sponsorship trends
    • What’s in it for the sponsor?
    • What’s in it for the rights-holder?
    • The package of rights
    • The sponsorship agreement
    • Reliance on third parties
    • Ambush marketing
    • Conflicting sponsorship rights
    • Regulatory codes of practice
  • 17    Usage FAQs
    • Brinsley Dresden
    • Introduction
    • Badges
    • Banknotes
    • Buildings (exteriors and interiors) and sculptures
    • Cars (motor vehicles)
    • Coats of arms
    • Coins
    • Crowds/passers-by
    • Designer clothes/jewellery
    • Fictitious names and testimonials
    • Flags
    • Maps
    • Olympic symbols
    • Postage stamps
    • Quotations
    • Red Cross, Red Crescent
    • Road signs
    • Royalty and the Crown
    • Uniforms
• PART FOUR Industry issues: Key challenges for certain business sectors
  • 18    Alcohol
    • Paul Jordan, Sally Dunstan and Andy Butcher
    • Introduction
    • CAP, BCAP and Portman Codes
    • Other relevant rules
    • The Code provisions
    • Pricing and promotion of alcoholic drinks in Scotland
    • Summary
  • 19    The advertising of food
    • Rebecca Chong and Richard Lindsay
    • Introduction
    • The law and misleading advertising
    • EC Regulation 1924/2006 on Nutrition and Health Claims made on Foods
    • EC Regulation 1924/2006 and nutrition claims
    • EC Regulation 1924/2006 and health claims
    • EC Regulation 1924/2006 and nutrient profiles
    • The advertising Codes and the Food Rules
    • Summary
  • 20    The advertising of food
    • Rebecca Chong and Richard Lindsay
    • Introduction
    • Healthy eating
    • HFSS products and the distinction between TV broadcast versus radio and non-broadcast rules
    • Pester power and emotive advertising
    • Nutrition and health claims and children’s health
    • Scheduling of HFSS advertising on TV
    • Stricter rules for advertising to children?
    • Summary
  • 21    Gambling
    • David Zeffman
    • Introduction
    • What is gambling?
    • The Gambling Act: who can advertise?
    • The License Conditions and Codes of Practice
    • The CAP and BCAP Codes
    • Gambling industry codes
    • Enforcement
    • Northern Ireland
    • Pressures on the industry
  • 22    Political advertising
    • Paul Herbert
    • Introduction
    • Political advertising: TV and radio
    • Application of the ban
    • Political advertising: non-broadcast
    • Causes and ideas under the CAP Code
    • Summary
  • 23    Smoking and vaping
    • Dan Smith, Mathilda Davidson and George Sevier
    • Introduction
    • Tobacco
    • Incidental smoking in advertising and smoking paraphernalia
    • Anti-smoking advertising and smoking cessation aids
    • Electronic cigarette advertising
    • Summary
• PART FIVE Business affairs
  • 24    Client/agency contracts
    • Jo Farmer
    • Introduction
    • The ISBA/IPA Suggested Terms
    • Term of the appointment: retainers
    • Term of the agreement: projects
    • Exclusivity and non-compete
    • Remuneration and third-party costs
    • Third-party contracts
    • Warranties
    • Limitation of liability
    • Copyright and other intellectual property rights
    • Audit
    • TUPE
    • Summary
  • 25    Pitching
    • India Forsyth and Richard Lindsay
    • Introduction
    • Resources for IPA member agencies
    • Other considerations
    • Summary
  • 26    Production of commercials
    • Kim Knowlton and Steve Davies
    • Introduction
    • The purpose of the contract
    • The production or commercials contract
    • Disputes
    • Conclusion
• Index
• Copyright

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